MAM
Sameer Arora joins the advisory board of Boomlet Group
Mumbai: Boomlet Group, an influencer marketing and crisis communication agency, has announced the appointment of Sameer Arora to the advisory board. Sameer boasts an impressive 25 years of experience in various key areas, including financial leadership, strategy consulting, corporate finance, business development, and valuation. With a proven track record of contributing to startup successes, Sameer is the ideal candidate for Boomlet’s pursuit of financial excellence and strategic growth. His appointment demonstrates the company’s dedication to achieving its growth objectives.
Sameer will play a pivotal and decisive role in corporate finance, offering guidance on strategic financial decisions related to managing treasury funds, investments, and other resource allocations for Boomlet. His expertise will enable the company to navigate its finances effectively, ensuring sound fiscal health and strategic growth. Expressing his enthusiasm, Sameer said “My role here will revolve around fostering financial growth, making strategic monetary decisions, implementing the necessary steps to achieve our financial targets and roadmaps, and suggesting relevant measures to reach those financial targets. I look forward to collaborating with the team to advance our strategic goals and ensure the company’s continued expansion and success.”
Boomlet Group co-founder & CEO Danish Malik on Sameer’s appointment, said, “We are thrilled to welcome Sameer Arora to our Advisory Board member. Sameer’s extensive experience and expertise are a valuable asset to our organization as we continue our journey of growth and expansion. His insight and guidance will be instrumental in pursuing and capitalizing growth opportunities.”
“We are confident that Sameer Arora’s leadership and financial expertise will help Boomlet Group excel in today’s dynamic business environment. His role on the Advisory Board will be pivotal in driving our strategic initiatives and ensuring financial viability for our diverse ventures.” said Boomlet Group co-founder & MD Preety Singh on Sameer’s appointment.
Boomlet Group is on the cusp of expanding its horizons by venturing into new business verticals. Sameer Arora’s appointment as an Advisory Board member marks a step further in the company’s commitment to growth and financial success. His valuable experience and financial expertise will have a significant impact on the organization’s journey towards achieving its strategic goals.
Digital
Content India 2026 opens with a copro pitch, a spice evangelist and a £10,000 prize for Indian storytelling
Dish TV and C21Media’s three-day summit puts seven ambitious projects before an international jury, and two walk away with serious development money
MUMBAI: India’s content industry gathered in Mumbai this March for Content India 2026, a three-day summit organised by Dish TV in partnership with C21Media, and it wasted no time making a statement. The event opened with a Copro Pitch that put seven scripted and unscripted television concepts before an international panel of judges, and by the end of it, two projects had walked away with £10,000 each in marketing prize money from C21Media to support development and international promotion.
The jury, comprising Frank Spotnitz, Fiona Campbell, Rashmi Bajpai, Bal Samra and Rachel Glaister, evaluated a shortlist that ranged from a dark Mumbai comedy-drama about mental health (Dirty Minds, created by Sundar Aaron) to a Delhi coming-of-age mystery (Djinn Patrol, by Neha Sharma and Kilian Irwin), a techno-thriller about a teenage gaming prodigy (Kanpur X Satori, by Suchita Bhatia), an investigative crime drama blending mythology and modern thriller (The Age of Kali, by Shivani Bhatija), a documentary on India’s spice heritage (The Masala Quest, hosted by Sarina Kamini), a documentary on competitive gaming (Respawn: India’s Esports Revolution, by George Mangala Thomas and Sangram Mawari), and a reality-horror competition merging gaming and immersive fear (Scary Goose, by Samar Iqbal).
The session was hosted by Mayank Shekhar.
The two winners were Djinn Patrol, backed by Miura Kite, formerly of Participant Media and known for Chinatown and Keep Sweet: Pray & Obey, with Jaya Entertainment, producers of Real Kashmir Football Club, also attached; and The Masala Quest, created and hosted by Sarina Kamini, an Indian-Australian cook, author and self-described “spice evangelist.”
The summit also unveiled the Content India Trends Report, whose findings made for bracing reading. Daoud Jackson, senior analyst at OMDIA, set the tone: “By 2030, online video in India will nearly double the revenue of traditional TV, becoming the main driver of growth.” He noted that in 2025, India produced a quarter of all YouTube videos globally, overtaking the United States, while Indians collectively spend 117 years daily on YouTube and 72 years on Instagram. Traditional subscription TV is declining as free TV and connected TV gain ground, forcing broadcasters to innovate. “AI-generated content is just 2 per cent of engagement,” Jackson added, “highlighting the dominance of high-quality human content. The key for Indian media companies is scaling while monetising effectively from day one.”
Hannah Walsh, principal analyst at Ampere Analysis, added hard numbers to the picture. India produced over 24,000 titles in January 2026 alone, with 19,000 available internationally. The country now accounts for 12 per cent of Asia-Pacific content spend, up from 8 per cent in 2021, outpacing both Japan and China. Key exporters include JioStar, Zee Entertainment, Sony India, Amazon and Netflix, delivering over 7,500 Indian-produced titles abroad each year. The top importing markets are Saudi Arabia, the UAE, Egypt, the United States and the Philippines. Scripted content dominates globally at 88 per cent, with crime dramas and children’s and family titles performing particularly strongly.
Manoj Dobhal, chief executive and executive director of Dish TV India, framed the summit’s ambition squarely. “Stories don’t need translation. They need a platform, discovery, and reach, local or global,” he said. “India produces more movies than any country, our streaming platforms compete globally, and our tech and creators win international awards. Yet fragmentation slows growth. Producers, platforms, and tech move in different lanes. We need shared spaces, collaboration, and an ecosystem where ideas, technology, and people meet. That is why we built Content India.”
The data, the pitches and the prize money all pointed to the same conclusion: India is not waiting for the world to discover its stories. It is building the infrastructure to sell them.
