GECs
Chandra meets Musharraf; to explore Pak further
MUMBAI: Zee Telefilms CMD Subhash Chandra met the Pakistan president Pervez Mushrraf during his three-day visit to the country.
Zee Group chief has also met a number of media and entertainment industry personalities to explore the ways to enhance the group’s revenues from Pakistan.
PTI has quoted Zee Telefilms vice president Ashish Kaul as saying, “we are now looking at exploring all options to enhance the group’s revenue from the neighbouring country. Zee is also open to forge partnerships in Pakistan as part of its business initiatives. We are open to any kind of partnership.”
Kaul claimed that Zee’s bouquet of entertainment channels was well received by Pak viewers in the country.
Chandra also stressed on the need to address the menace of piracy afflicting the entertainment industry in the two nations during his interaction with various personalities.
He also called on Punjab province chief minister Choudhary Pervez Ilahi in Lahore.
GECs
Pocket FM partners with Indian Open Pickleball 2026
Audio platform joins forces with major tournament to engage young fans.
MUMBAI: Pocket FM just served up a perfect partnership because when audio storytelling meets pickleball’s fast-paced rallies, even the sidelines start listening. Pocket FM, the world’s largest audio series platform, has announced a strategic partnership with Indian Open 2026, one of India’s biggest pickleball tournaments organised by Global Sports in Hyderabad in association with Pickl’Out and Crosscourts Sports Club.
The collaboration brings Pocket FM’s immersive storytelling to one of the fastest-growing emerging sports in India. Pickleball, known for its accessibility, energy and strong community appeal, is rapidly attracting younger, digitally savvy audiences making it an ideal platform for Pocket FM to deepen its cultural relevance.
Under the partnership, Pocket FM will enjoy extensive on-ground and digital visibility throughout the tournament, which begins on 1 April 2026. This includes centre court branding, venue-wide presence, presenting rights for select matches, player lounge branding, team jersey integration, and strong integration across live streaming and social media.
Pocket FM, SVP and global head for brand marketing and partnerships Vineet Singh said, “Pickleball is building a strong connection with young and engaged audiences in India. This partnership allows us to connect with people in a meaningful way through strong on-ground presence and digital visibility.”
Global Sports and Indian Open 2026, founder Hemal Jain added, “Partnering with Pocket FM adds an exciting new dimension to the experience. As a brand that has built deep resonance with young audiences, Pocket FM is a strong fit for the energy and ambition of this tournament.”
The move reflects Pocket FM’s continued strategy of aligning with emerging passion points and building deeper engagement with communities driven by competition and shared experiences.
In a country where sports and stories often collide, Pocket FM isn’t just sponsoring a tournament, it’s turning every rally into a narrative, proving that the best audio moments sometimes happen when the paddle meets the ball.
