GECs
NGC US scores with ‘Inside 9/11’ mini-series
MUMBAI: National Geographic Channel (NGC) in the US has announced that its special Inside 9/11 managed to do well on the ratings front.
The broadcaster states that the mini-series that looked at the events that took place four years ago was viewed by almost 18 million people over two nights.
NGC US claims to reach 55 million homes. 24 per cent of its audience tuned in to Inside 9/11 over the two nights on 21 and 22 August 2005. Inside 9/11 led to two consecutive record prime ratings for the network — both in households and demos, landing NGC among the top three cable networks in prime for the first time on Sunday night. The special also led the network to its highest rated day average, highest rated week, and set the stage for the quarter to set a new record.
NGC broke a 2.0 rating for the first time with Part One: War on America which earned a 2.5 HH/2.0 P25-54 rating and then achieved an impressive 3.6 HH rating with Part Two: Zero Hour which earned a 2.9 P25-54 rating. More than 6 million persons 2+ tuned in to the first part. NGC will again air the four hour special on 8 September and on 11 September.
Inside 9/11 presented a perspective on that day that aimed to go beyond what’s been widely reported to reveal a clearer picture of events. Inside 9/11 traces the timeline that led up to the deadly attacks, spanning decades and circling the globe to lay bare the roots of Al Qaeda and the transformation of Osama bin Laden from fund-raiser to terrorist mastermind. The mini-series also deconstructs the fateful day, tracking the movements of all four terrorist teams and patching together the ad hoc response of the US government.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
