Mythological
Zee Jagran claims top spot in spiritual genre
MUMBAI: Zee Telefilm Ltd’s spiritual offering Zee Jagran has claimed that it enjoys a viewership of 7.3 million viewers, as compared to its nearest competitor Ashtha TV with 7.2 million viewers, in the Hindi speaking market. Other channels in the genre Sanskar and Sadhna stood at 6.6 and 2.1 million viewers respectively. (Source Tam Report, Week 35, 4+, Hindi Speaking Market).
The channel also asserts that it had been able to grow the overall viewership of the spiritual genre, over the last 18 months, attracting the non conventional and comparatively younger audience from age groups 25 plus. The main reason according to the channel, for its constant growth is innovative programming concepts, deep focus on slick packaging elements, secular vision, and firm control on its ground distribution.
With the objective to maintain the freshness, Zee Jagran adopted a new look two weeks back , giving the channel a make over in every sense. We began by introducing our new channel ID on the theme of “positive energy” with the use of symbolic elements like Flowing water, Pyramid, Buddha, Chakras and Lotus petals.
With special focus on channel packaging, new musical fillers like Bhakti Sagar, Bhajnanjali and Geetanjali are introduced. A new look has been given to some of the channel’s popular shows Jagran Iss Hafte, The Tarot Show and Flavours of Faith, states an official release.
The channel has also introduced thematic time bands which were termed as per the channel positioning, whch is, a) Mystic Morning, b) Awakened Afternoon, c) Enlightened Evening and d) Nirvana at 9, each begins with Ganesh Vandana followed by the programs relevant for that time band, the release adds.
The new properties Jagran has introduced include The Great Indian Astro Show, Monthly Thematic Film Festival, live shows, special programs on the lost but not forgotten saints of our land – Buddha and Kabir, yatra’s to holy destinations like – Amarnath and Kailash Mansarover.
The channel also telecasts documentaries made with the support of NGO’s like Prayaas which are working for the upliftment of the under-privileged of Bawana. Also there was a special feature on Bhopal gas tragedy victims. Another addition to the line-up was the golden words of Osho (now in Hindi). Special episodes of Sri Sri Ravishankar and international episodes of Brahmakumaris were also aired in the channel recently.
MUMBAI: Collective Artists Network is stepping boldly into the past to shape the future of Indian storytelling. The company has announced HistoryVerse, a sweeping new content slate dedicated to retelling India’s rich historical and mythological legacy for contemporary audiences.
Launched under the newly formed Collective Studios, the slate features eight history-inspired titles across theatrical films and web series, making it the largest such lineup announced in India to date. The stories draw inspiration from figures and traditions that have shaped the subcontinent for centuries, including Hanuman, Krishna, Shiva, Shivaji, Durga, Kali and Swami Samarth.
The already released Mahabharat series acts as the foundation stone for HistoryVerse, offering a glimpse into how deeply rooted narratives can be retold with scale, polish and a modern storytelling lens. Building on that momentum, three of the newly announced projects are being developed as feature films, while two will take the form of web series. More titles are already in various stages of development.
Collective says the focus is on detail and immersion at every step, from research and writing to visual design, aiming to make these stories feel expansive yet accessible, even for viewers who may not usually gravitate towards historical content.
Announcing the slate, Collective Artists Network founder and group CEO Vijay Subramaniam, said India’s folklore remains one of the country’s most underleveraged creative assets. “These stories sit at the heart of our culture and deserve to travel the world,” he said. “HistoryVerse is not just about films and series. It is about building an ecosystem of experiences, consumer brands and gaming that allows audiences to engage with these narratives in many ways.”
With HistoryVerse, Collective Studios is positioning itself for the long haul, betting that India’s oldest stories, told with contemporary craft, still have plenty of new ground to cover.
