MAM
Market Research Society of India to target non-users of research
MUMBAI: Market Research Society of India (MRSI) president B V Pradeep has said that the non-users of market research as a segment should be explored to broaden the market. Opening the organisation’s16th annual seminar in Mumbai, he also elaborated on the needs to convince current and potential users of market research.
“The Market Research Society of India is on the forefront of growing the market research industry in India. We need to convince current and potential users of market research to more extensively deploy & integrate research into their decision processes. We also need to convert non-users of research,” he said.
The key note address was delivered by Mahindra Renault EVP, M&M & MD Rajesh Jejurikar, who stressed on adopting non-traditional ways of understanding customers. “Observing customers while they use or buy products can be very insightful” he said “At M&M, we look at the customer as our guest. Market research needs to identify new ways and means of understanding customers better,” Jejurikar said.
A total of nine papers were presented through out the day. The topics ranged from “A cultural understanding of South India” to “Understanding the home delivery channel”, states an official release.
The first day’s program was concluded with a panel discussion between leading research and marketing professionals. IMRB International president Thomas Puliyel, head of Phillips India entertainment business Shivkumar, TNS director Paul Abraham and Diageo marketing-in-charge Santosh Kanekar were the panelists.
The discussion was focused on making market research work better by going beyond the obvious. A need to establish a strong thought leadership was expressed. The panelists agreed on the necessity to add more value to research solutions. Interestingly, there was also an agreement on the need to charge more for the additional value delivered, the release adds.
MAM
Give Me Five mental fitness platform launches in India
Global tool for early stress detection debuts in Hyderabad with live demos.
MUMBAI: Give Me Five just gave mental fitness a high-five because when your mind needs a quick check-up, even the app shows up faster than your inner critic. Give Me Five, a global mental fitness platform focused on early detection and proactive wellbeing, was officially launched in India at a special event at The Park Hotel, Somajiguda, Hyderabad. Founded by Brendan Fahey (30 years years building community solutions in human services), Dr Lisa Fahey OAM (35+ years as a trauma-recovery psychologist) and Phil Dymock (technology lead for expansion across the US, Canada, Australia and now India), the platform encourages small, consistent check-ins to spot early signs of stress, anxiety or burnout before they escalate.
The launch featured a live demonstration of core features, quick mental fitness assessments, data-driven personal insights, wellbeing dashboards, and tools tailored for individuals, workplaces, schools and communities. By making early awareness simple and accessible, Give Me Five aims to foster supportive environments where people feel equipped to act sooner rather than later.
Give Me Five co-founder Brendan Fahey said, “Give Me Five was created with a simple idea that small, consistent check-ins can make a meaningful difference in how we understand and support mental fitness. By making early detection accessible through technology, we hope to empower individuals, organisations, and communities to recognise challenges sooner and build stronger systems of care and support.”
The platform arrives as mental health conversations in India gain urgency, with rising awareness of workplace stress, student burnout and everyday emotional load. Give Me Five positions itself as a preventive companion less about crisis response and more about daily maintenance for the mind.
In a world that tracks every step and heartbeat, Give Me Five quietly reminds us the most important metric is still how we feel—and sometimes all it takes is five minutes and a honest pause to keep the balance from tipping.
