MAM
Packaging industry seminar moots PET over Rectangular opaque packaging
BANGALORE: City-based Manjushree Extrusions Ltd. (MEL) in co-ordination with the Indian Plastic Institute (IPI) organized seminar ‘Future PAC’-emerging trends in rigid packaging for Dairy, Food and RTD Beverages at Bangalore.
Speakers from various sections of the Plastic and PET industry, packagers spoke on related topics. A presentation, made by Reliance Industries Ltd (RIL) Sr. V-P Anup Bagchi, showed findings of consumer choices for packaging and costs advantages. Bagchi revealed that the consumer today preferred consumables in ergonomically shaped transparents rather than rectangular opaques (Tetra-packs).
The seminar opened with an address by IPI chairman Hariram Thakkar, followed by a keynote address by RIL V-P B Arun. The seminar consisted of two sessions – During the first session, Bagchi from RIL spoke about socio-economic indicators — PET packaging, followed by National Dairy Research Institute, India Head-Technology Dr. Satish Kulkarni on the current status and future trends in the dairy situation in India. Nestle, India packaging development head Heinz Baeni spoke on the packaging needs with respect to Indian requirements while MEL MD Vimal Kedia spoke on downstream market readiness and limitation.
Session 2 consisted of a talk by Techne Technipack Engineering Italy regional sales director Lorenzo Monzani on Packaging needs versus plant and machinery for dairy products and fruit juices followed by Pak Technologies, AustraliaGM Bob Laing who spoke on plastic packaging solution in the food industry. Amcor India director Praveen Rttan spoke on global practices — Shelf life versus PET packaging value additions. BerriEssel, India CEO Prakah Wakankiar spoke on the importance of closures in packaging.
The dairy food and beverages industry is the next sunrise sector and has been attracting both MNCs and Indian players. With the fast changing scenario in the Food processing industry, it is imperative for packers to meet the consumer-driven needs; from shelf life longevity and quality retention to versatility and cost-efficiency says MEL’s newsletter.
Single and Multi-layer plastic packaging was bound to revolutionize the way consumables such as foods, formulations, nectars, fruit juices, beers were packed and branded. The dairy food and beverages industry is the next sunrise sector and has been attracting both MNCs and Indian players. With the fast changing scenario in the Food processing industry, it is imperative for packers to meet the consumer-driven needs; from shelf life longevity and quality retention to versatility and cost-efficiency says MEL’s newsletter.
Brands
Big Bowl appoints Lyxel & Flamingo as social and media partner
QSR brand eyes next growth phase after crossing Rs 100 crore ARR milestone
MUMBAI: Big Bowl, one of India’s largest bowl-format quick service restaurant brands from Lenexis Foodworks, has appointed Lyxel & Flamingo (L&F) as its social and media partner as it prepares for its next phase of growth.
The partnership comes after the brand crossed the Rs 100 crore annual recurring revenue milestone in 2025 and aims to help accelerate its journey towards Rs 150 crore ARR in its fifth year since launch.
Big Bowl currently operates more than 250 kitchens across 50 cities and has emerged as a major player in India’s organised bowl-format food segment. Built around hearty portions and delivery-first convenience, the brand offers a wide mix of Indian, Chinese and fusion bowls designed for quick, affordable and portable consumption.
As urban consumers increasingly gravitate towards easy-to-carry and value-driven meal formats, the company sees the bowl category as a scalable format aligned with modern eating habits.
With the appointment of Lyxel & Flamingo, Big Bowl plans to consolidate its social media and digital media operations under a single partner. The move is intended to sharpen its digital reach, strengthen youth-focused storytelling and improve performance marketing outcomes.
Lyxel & Flamingo, one of India’s largest independent digital-first agencies, manages more than 350 brands and oversees advertising spends exceeding $100 million across its network.
Under the mandate, the agency will handle Big Bowl’s social media strategy, content development, digital performance marketing, media planning and buying, as well as campaign amplification across platforms.
Commenting on the partnership, Lenexis Foodworks founder and director Aayush Madhusudan Agrawal said, “Big Bowl has scaled rapidly to cross Rs 100 crore ARR and established itself as one of the largest bowl-format brands in the country. As a delivery-first, digitally native brand, our next phase of growth will be driven by sharper performance systems and stronger brand storytelling. Consolidating social and media with Lyxel & Flamingo allows us to integrate data, creativity and media precision as we scale towards our next revenue milestone.”
Lenexis Foodworks marketing head Vikas Iyer, added that the delivery-led category requires content, media and performance marketing to work closely together.
“With Lyxel & Flamingo, we aim to build a sharper social voice, stronger acquisition systems and measurable impact, ensuring the brand scales not just in presence but also in precision,” he said.
Lyxel & Flamingo chief executive officer Dev Batra, said the agency will combine data-driven marketing with creative storytelling to support Big Bowl’s growth. “Big Bowl brings the flavour, and L&F brings the fire. Our strategy combines data-led performance with engaging storytelling to help build a strong digital brand presence while delivering measurable business results,” he said.
With this partnership, Big Bowl is looking to strengthen its position as a digitally driven QSR brand, blending brand-building with performance marketing as it scales within India’s rapidly growing organised food delivery market.
