MAM
Sahara One Motion Pics rolls out video website for ‘Home Delivery’
MUMBAI: Sahara One Motion Pictures, has launched India’s first video website for its forthcoming movie, Home Delivery.
The entire cast of the film – including Vivek Oberoi, Boman Irani, Mahima Choudhary, Ayesha Takia, Saurabh Shukla and Tiku Talsania have shot especially for the website.
Directed by Sujoy Gosh, Home Delivery is the entertaining story of how it takes just a single day to change a person’s outlook on life forever.
Sahara One Motion Pictures chief operating officer, Sandeep Bhargava said, “It is a matter of great pride for us to have launched the nation’s first video website. We commissioned Hungama-IndiaFM to script and direct the interactive elements of the website. www.homedeliverythefilm.com will provide visitors an extremely engaging and interactive online experience.”
“As the user clicks, he is welcomed by the pizza delivery man played by the versatile Boman Irani, who takes the user on a virtual tour to meet the characters in their individual settings, at their personal best – interacting with the users through dialogue and actions,” he added.
“The interactive experience through video should help users remain on the site for longer. The longer they stay, the more connected they become with the movie, and the higher the probability that they’ll go out
to see Home Delivery when it is released,” said Sahara One Motion Pictures marketing head, Priti Shahani.
www.homedeliverythefilm.com offers optimum levels of surfing pleasure for all kinds of internet connections. It has both — a high-resolution broadband version and a lower resolution HTML version.
Speaking on the inspiration behind this unique venture, Shahani added, “We were looking for innovative means to promote the movie online, and wanted something that was totally new to India. We particularly wanted to break the mould followed by the industry as we believed that technology offers tremendous and as yet under-utilised scope for film promotions.”
Explaining that the concept is definitely a benchmark when it comes to movie websites, Shahani said, “The longer users stay on the site, the more connected they become with the movie, and the higher the probability that they’ll go out to see the feature film when it is released.”
Hungama.com creative director, Carlton D’Silva said, “Sahara One Motion Pictures required a website to compliment the film. Creating a video website was an apt way to promote the film as people can relate to each character and get a feel of their mannerisms. At the same time users could have a little fun while they are surfing.”
“As technology evolves and connectivity becomes more accessible, video websites will become the trend of the next few years. More brands and producers will look at doing the same, as the quality of interaction would be greater and the results better,” he added.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
