MAM
News Corp buys Propertyfinder.com for $25 million
MUMBAI: News International, the newspaper arm of media conglomerate News Corp, and online property group realestate.com.au have acquired the UK classified advertising web site Propertyfinder.com for $25.3 million.
The two companies have jointly purchased 95 per cent of Assert Holdings which owns propertyfinder.com from venture capital firm Arts Alliance, as well as minority shareholders including Hamptons Group Limited and management.
News International has said it would use what it called the unparalleled reach of its newspapers – the Sun, the News of the World, the Times and the Sunday Times – to promote the site and drive readers and internet users to it. Propertyfinder.com launched in 1995 and is now used by more than 2,000 estate agents offering 200,000 properties for sale and for let.
News Corp gained control of online property business realestate.com.au last week after its shareholding increased to 51.52 per cent.
News Ltd, owns a minority stake in realestate.com.au and has been trying to take control of the company.
Media reports indicate that Realestate.com.au will take over the running of propertyfinder.com and will seek to rapidly accelerate subscription and visitor growth.
Brands
Aptronix unveils ‘Big & Beyond’ campaign, opens largest store in Hyderabad
Naga Chaitanya, Sobhita front push as retailer expands premium Apple experience
HYDERABAD: Aptronix has rolled out its most ambitious brand push yet with the launch of the ‘Big & Beyond Aptronix’ campaign, alongside the opening of its largest retail store in India.
The campaign features actors Akkineni Naga Chaitanya and Sobhita Dhulipala as brand faces, signalling a sharper focus on aspirational, experience-led retail as the company scales its presence in the premium Apple ecosystem.
At the centre of the rollout is a new 8,000 sq. ft. flagship outlet at Sarath City Capital Mall, now the largest Aptronix store in the country and among the biggest Apple Premium Reseller formats in India. The space is designed to offer immersive product discovery, personalised guidance and integrated service support, positioning the store as more than just a point of sale.
The campaign itself leans into themes of scale, ambition and accessibility, aiming to connect with a younger, increasingly design-conscious generation of Apple users. By pairing celebrity appeal with in-store experience, Aptronix is looking to deepen emotional engagement while reinforcing its premium positioning.
A key pillar remains its ‘Limitless Aptronix Exchange’ programme, which offers customers simplified upgrade paths, transparent pricing and wider access to Apple devices. The initiative has been central to driving adoption by making high-end technology more approachable for a broader audience.
Premium Lifestyle and Fashion founder & owner Sutinder Singh said the new store reflects a long-held belief that Indian consumers should have access to the best Apple retail experience without compromise. He added that the campaign’s celebrity faces mirror the brand’s core values of elegance, ambition and confidence.
Aptronix CEO Meghna Singh said the ‘Big & Beyond’ theme reflects how the company operates, with a focus on building a best-in-class retail experience. She noted that the Hyderabad launch and the campaign together signal Aptronix’s intent to set new benchmarks in the category.
With this dual push of scale and storytelling, Aptronix is not just expanding its footprint but also redefining how premium tech retail is experienced in India.
