MAM
Coca-Cola launches Sprite Ice
BANGALORE: After rolling out new brands in the soft drink and juice segments this year, Coca-Cola has now come up with a new product, Sprite Ice in India. Sprite Ice offers a taste of lemon and lime.
Sprite Ice has been launched in two pack sizes- the 600 ml blue colored dimple bottle and the 200 ml full sleeved option, sold at Rs 18 and Rs 7 respectively.
This new launch is aimed to further enhance the market leadership position of Coca-Cola India, with Sprite regular being the fastest growing CSD in the country, claims Coca-Cola.
The company has drawn an aggressive consumer activation campaign to market Sprite Ice in the country. The 360 degree marketing plan includes airing of TV commercials on leading channels. The TV campaign conceptualized and shot by Ogilvy & Mather, Worldwide, highlights the extreme Icy cooled sensation experienced by a Sprite Ice drinker.
Other marketing activities, which include organizing road shows including extensive experiential sampling sessions in schools and colleges, will be further backed by a range of internet & SMS contests.
Coca-Cola India senior V-P Vipul Saurabh said, “This year, we have already rolled out new initiatives on both the product and packaging innovations in our key categories like the carbonated soft drinks, juices, tea and coffee and will continue to provide more refreshing options in the next two months.”
Sprite Ice is already available in Canada, Belgium, Italy, France, Mauritius, Malaysia, Hong Kong, Australia, Singapore, Thailand, an official statement adds.
MAM
Bewakoof founder Prabhkiran Singh steps down after 14 years
CEO who built youth fashion brand from Mumbai room in 2011 to Rs 100 crore plus revenue exits end of March 2026.
MUMBAI: Bewakoof’s original designer is hanging up his entrepreneurial hoodie because after 14 years of stitching a brand from scratch, even the boldest founders need a well-earned breather. Prabhkiran Singh, co-founder and CEO of direct-to-consumer fashion label Bewakoof, announced on 24 February 2026 via LinkedIn that he will step down by the end of March to focus on health, family, and personal goals. He will stay on through the transition to ensure a smooth handover.
Singh launched the brand in 2011 at age 21 in a small Mumbai room alongside a fellow engineer, with no prior business experience, no venture capital, and a youth-focused apparel idea that he admits looked “almost foolish” at the time. Operating on shoestring resources often handling deliveries and customer queries themselves, the duo grew Bewakoof into one of India’s early breakout D2C fashion players. The company now ships over 20,000 products daily, crossed Rs 100 crore in revenue, and commands a social media community exceeding 6 million followers.
“Bewakoof has been my baby since I was 21 years old,” Singh wrote. “Bewakoof raised me while I was raising it.” He credited the journey with teaching him resilience, leadership, and the grit to push through tough stretches.
The brand, now backed by TMRW (a digital-first venture under Aditya Birla Group), has a strengthened leadership team in place. Singh called it his “firstborn” and said the “14-year-old ‘child’ we raised is now all grown up and ready to soar on its own.” He plans to cheer from the sidelines and share untold stories from the company’s early days in coming weeks.
His exit arrives as India’s D2C space enters a consolidation phase, with legacy conglomerates snapping up digital brands and founders after a decade of high-octane growth increasingly reassessing long-term roles. For a label built on bold prints and youthful energy, Singh’s departure isn’t an end, it’s the quiet close of one chapter so the next can print even brighter.
