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Promax&BDA India conference to be held on 11-12 July
MUMBAI: The Promax&BDA India conference 2005 will be held at the JW Marriott Hotel in Mumbai on 11 – 12 July.
The theme for the conference this year is – ‘The Sticky Stuff: Applying New Glue Between Viewers, Ratings And Revenues.’
As India moves into an era of alternative delivery platforms, with direct-to-home (DTH) television and mobile telephony, Promax&BDA will dwell on the areas that will keep the viewers glued no matter what.
The speakers at this year’s Promax&BDA include: ABC Network, USA senior vice president marketing Mike Benson, Channel [V] head honcho Amar Deb, McCann Erickson India president Santosh Desai, Bruce Dunlop & Associates, UK chairman Bruce Dunlop, Sony Entertainment Television, India business head Tarun Katial, Ink Project, Australia co-founder and creative director Ken Lambert, Kemistry, UK creative head and founding partner Graham McCallum, Comedy Central, USA vice president, on-air design Kendrick Reid, UTV Group, India founder CEO Ronnie Screwvala and Nickelodeon Asia, Singapore senior director, creative and show development Garry Sinclair.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
