MAM
Rupa frontline signs on Sanjay Dutt as its brand ambassador
MUMBAI: With summer at its peak, Rupa Frontline vests have entered the market with a new spin. The brief company have come out with a new oxyfresh weave to keep the body fresh and cool all day.
Rupa Frontline’s previous base line was Yeh Aaram Ka Mamla Hai is still quite rampant in the consumer’s mindspace. The brand is making a slight adjustment that will revolve around the same theme but will be showcased a little differently, as it re-launches with the new Oxyfresh Knit. The new campaign for Rupa Frontline will have Sanjay Dutt as the brand ambasador.
Rupa Frontline is made from smooth, super combed cotton with a twofold stitch for a snug fit. Apart from having special absorbent properties this new Oxyfresh weave also allows the fibre to breathe and the skin to breathe through it hence keeping the body fresh and cool throughout the day.
The New Rupa Frontline TV Commercial starring Sanjay Dutt will make a dash for the small and the big screens from the first week of May.
Speaking at a Press Conference to introduce Sanjay Dutt as the new brand ambassador as well as announce the launch of its new range of Frontline products, Rupa and Comonay chairman P R Agarwal said, “It is indeed a matter of pride for us that Sanjay Dutt has agreed to be the brand ambassador for the Frontline range of Rupa. It has been the policy of Rupa to rope in the top-rung celebrities to endorse some of its products. The macho image, which he represents, will go hand-in-hand with the profile of the Frontline range of products.”
Rupa’s product portfolio includes innerwear, casual wear and winter wear for men, women and children.
MAM
Huella Services appoints Pankajj Rai as vice president – Ad sales
Media veteran with 18 years experience to lead monetisation and partnerships.
MUMBAI: When the ad game gets smarter, companies often look for someone who knows how to sell the story behind the screen. Huella Services has appointed Pankajj Rai as vice president for Ad sales, a move aimed at strengthening the company’s advertising and monetisation strategy as it expands its technology-led media offerings.
Rai brings over 18 years of experience across broadcast and digital media and will oversee monetisation initiatives for Newsroom AI, while also helping shape Huella’s next phase of development in interactive and AI-led advertising solutions.
Based in Delhi NCR, he will work closely with the founders and leadership team to align product capabilities with market needs, while driving partner development and go-to-market strategies for the company’s advertising platforms.
Rai’s career spans senior roles across some of India’s prominent media organisations. Before joining Huella, he served as business head for Wion and Zee Business at Zee Media Corporation. Earlier, he was national sales head at QYOU Media, where he led commercial partnerships and advertising growth.
His experience also includes managing commercial operations for major television brands such as Zee TV, Zee Cinema and Zee Bollywood, with responsibilities spanning North and East India.
Commenting on the appointment, Huella, co-founder and CEO Prrincey Roy said the company is strengthening its leadership team as it prepares for the next phase of growth.
“We’re thrilled to welcome Pankajj at a time when Huella is expanding both its portfolio and ambition. His depth of experience and strategic lens make him an invaluable addition as we build not just better products, but better outcomes for our partners and brands,” Roy said.
Huella Services is currently building technology driven advertising platforms that integrate AI powered content ecosystems with brand engagement, reflecting a broader shift in the media industry towards data driven and interactive advertising formats.
With Rai now leading ad sales and monetisation, the company aims to deepen relationships with advertisers while scaling its AI driven media products in an increasingly competitive digital advertising landscape.
