MAM
Times Group appoints Tribal DDB India as its digital AOR
MUMBAI: The Times of India Group has named Mudra’s specialist interactive unit – Tribal DDB India as its digital agency of record for Timesjobs.com and Timesmatri.com.
The agency will be handling the media planning, buying and creative duties in the internet space for both the portals.
The Times of India Group director R Sundar said, “Through Timesjobs.com and Timesmatri.com, we are in the process of redefining the manner in which recruitment and matchmaking take place in the online environment. We have a vision for the future for both these portals, which we hope to share with Tribal DDB India and to leverage their expertise in making this vision into a reality.”
Times Group vice president Rajeev Gaur said, “Both our brands- Timesjobs.com and Timesmatri.com are growing at an extremely fast pace and require careful nurturing, especially as far as their online communication is concerned. We have chosen Tribal DDB India for this purpose, based on their understanding of the medium, operational mechanism as well as passion to the medium, which we are sure, they will imbibe to both these properties.”
Tribal DDB India country head CVS Sharma said, “Our pitch for the account was based on an innovative ROI based media and creative strategy, that was felt to be in line with the requirements of both the brands. In our communication for the brands, we will be drawing on our expertise in the digital space to chalk out a winning strategy for the brands.”
Tribal DDB India national sales director Rammohan Sundaram said, “We would soon be introducing a couple of breakthrough ideas, which have never been deployed in India in our campaigns for the brands, which would enable top of mind recall for our target audience in the digital space.”
Brands
SPNI promotes Tavishi Budhiraja to vice president for HR and DEI
Longtime HR leader steps up to drive revenue teams and inclusion agenda
GURUGRAM: Sony Pictures Networks India has elevated Tavishi Budhiraja to vice president, HR business partner for revenue functions and diversity and inclusion, strengthening its people leadership across key business verticals.
In her expanded role, Budhiraja will oversee HR strategy for revenue-facing teams including ad sales across linear and digital, distribution and international business, while continuing to lead the company’s diversity and inclusion initiatives.
Budhiraja has been with the network for over 15 years, rising through the ranks from HR business partner for ad sales to assistant vice president, where she also took on the diversity and inclusion mandate. Her elevation reflects both continuity and a sharper focus on aligning people strategy with business growth.
Prior to joining SPNI, she worked with Reliance Communications as deputy manager, gaining early experience in human resources.
Announcing the move, Budhiraja said she looks forward to deepening impact and strengthening people strategies across teams, while continuing to grow within the organisation.
The promotion comes as media companies increasingly invest in talent and workplace culture to support evolving revenue models and digital expansion, making HR leadership a critical lever for long-term growth.
