MAM
Max to power Madhuri film fest with on-ground promos
MUMBAI: SET Max is all set to launch a Madhuri Dixit film festival for the afternoons. Starting 20 June, the channel will telecast super hit films starring Madhuri Dixit in some of her most unforgettable roles at 1 pm.
The Madhuri Dixit Film Festival will receive innovative on-ground support through a retail and a van activity, which will travel across 36 cities. There are several on-ground activities lined up for this festival wherein Max-branded vans will travel across cities visiting various societies and colonies to distribute Bindi packets to housewives.
The bindis will be designed like the one used by Madhuri Dixit in her all-time hit Beta. One can also look forward to participating in a “Lucky Draw” that will be conducted in the evening at a pre-decided location to win Max goodies including Max-branded TV covers. Apart from these women and children can participate in several games and win other attractive Max gifts.
Max EVP and business head Albert Almeida said, “This is a special offering from Max to our female viewers – especially for those women who are at home. One p.m. is a time of day convenient to them, which is when they can find some time for themselves in the midst of a busy day of looking after the home and family.”
The channel will air a total of ten films from 20 June to 1 July. The film festival will showcase blockbusters like Khalnayak, Kishen Kanhaiya, Koyla, Dil, Ram Lakhan, Hum Tumhare Hai Sanam, Vardi, Mujrim, Rajaji and Zindagi Ek Juaa, states an official release.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
