MAM
LG launches ‘futuristic’ home entertainment system
BANGALORE: LG Electronics India Ltd. (LGEIL) has announced the launch of home entertainment solution LG “MyHomNet”. The range is targeted at the discerning buyer who appreciates the latest global trends and wants to be in sync with state-of-the-art products and leading-edge technology.
The product is captioned by LG as: ‘Unique single hub ‘multitasking’ as the key to the next level of infotainment Actual convergence of CE and IT products through AV Net technology.
Networked MyHomNet along with Consumer Electronic (CE) devices work together in the MyHomNet environment to distribute, store, enhance and share content, helping users experience the true benefits of digital media whenever and wherever they want. Now an entire family can enjoy stored movies, live TV, digital photos and music anywhere in the home through MyHomNet, informs an official release.
LG’s MyHomNet makes it possible to watch live and recorded TV broadcasts, browse through a library of digital photos on your PDP, stream MP3 music to your home theater, and put together a creative slide show on your LCD TV, all simultaneously. The limitations of room layout, floor plans, network connections, the location of the hub no longer restrict your enjoyment of digital device in a home environment, the release adds.
Introducing this new technology to India, South West Asia LGE president & MD K R Kim said, “MyHomNet is a reinforcement of LG’s commitment to introducing technological excellence to the Indian market. This is the first time the Indian consumers will get a true experience of convergence of entertainment and IT products. ”
The LG MyHomnet works on three different configurations. There are different variants available with multiple display options and the solutions range from Rs. 1,00,000 to Rs. 3,50,000.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
