MAM
Leo Burnett bags creative duties of ‘Bombay Mirror’
MUMBAI: Bombay Mirror, the latest offering from the Times Group stable, has awarded its creative duties to Leo Burnett. The campaign for the publication, which is slated to hit the stands on 30 May, broke today.
Interestingly, Leo Burnett was invited to handle the account and there was no pitch process or screening that took place.
Speaking to Indiantelevision.com, an overjoyed Leo Burnett national creative director KV Sridhar says, “This is our first big publication client and it makes for a huge visibility account. The newspaper market is the new aggressive category and in advertising terms, this will give agencies a very good canvas to do some cutting edge work”.
The agency is currently also working on a TVC as one facet of a wider multi-media campaign.
It is worth noting here that the creative duties for the news channel from the Times stable were also awarded to Leo Burnett earlier this year.
Says The Times of India brand director Rahul Kansal, “Leo Burnett is an excellent combination of creative and strategic ability. Also, being a media company we have a good understanding of the credentials of various agencies, and Leo Burnett was definitely one that stood apart.”
When queried about the account size, Kansal pointed out that it was very difficult to comment on that considering they themselves were a media company and hence a lot the media vehicles in use would be their own. Also, with the shift to fee based accounts, he said that the calculations were very complex.
The media duties for Bombay Mirror will be handled by the Times group itself in-house.
MAM
Ember Cookware appoints Amit Singh as chief of supply chain
10-year veteran to lead operations as brand scales across D2C, quick commerce and retail.
MUMBAI: Ember just handed its supply chain the perfect seasoning because when your cookware is non-toxic and non-stick, the operations behind it better be fast and flawless. Ember Cookware has appointed Amit Singh as chief of supply chain and Services, bolstering its leadership team at a pivotal growth phase. Singh brings over a decade of experience in supply chain strategy, operations and large-scale network buildouts.
He began his career at Singapore-based retail giant Giant Hypermarket before joining Pharmeasy in 2015, where he played a foundational role in building and scaling its pan-India supply chain across B2B and B2C channels. At API Holdings, he later led supply chain operations for North India, managing end-to-end execution across complex, multi-city networks.
In his new role, Amit will oversee Ember’s complete supply chain and service ecosystem including sourcing, manufacturing coordination, logistics, last-mile delivery, post-purchase support and workforce development. His mandate focuses on building cost-efficient, resilient operations that shorten fulfilment times, strengthen inventory management and deliver a consistently high-quality consumer experience as the brand expands nationally.
Ember Cookware co-founder & CEO Siddharth Gadodia said, “Supply chain is where growth either holds or breaks. As we scale across channels and geographies, we need operations that are efficient, resilient, and built for speed, without ever compromising on the consumer experience. Amit has done this before, at real scale.”
Ember Cookware co-founder & CMO Himanshi Tandon added, “As we scale, supply chain efficiency becomes as important as product and brand. Amit’s mandate is to build the operational foundations that make our promise consistent at scale.”
Amit Singh commented, “Ember is building something genuinely different, a category-defining brand with a clear purpose and the ambition to match. I’m looking forward to building supply chain infrastructure that doesn’t just keep pace with growth, but enables it.”
The appointment forms part of Ember’s broader push to deepen leadership across key functions as it invests in its Innovation Lab, proprietary material technologies and operational backbone to support national expansion.
In a kitchenware world where non-stick promises are easy but delivery is hard, Ember isn’t just cooking up products, it’s cooking up an operation that keeps every promise sizzling from factory to fork.
