Kids
Nickelodeon celebrates kids’ curiosity on Children’s Day with #HappyKidding
Mumbai: One of the coolest things about kids is their eagerness to ask endless questions and sometimes none at all. In an endeavor to celebrate and nurture this curiosity, Nickelodeon, India’s most loved kids’ entertainment franchise, has launched its Children’s Day campaign #HappyKidding, encouraging little ones to explore, learn, and understand the world around them and most importantly have fun along the way in their own unique way.
Designed with the country’s most loved Nicktoons, #HappyKidding brings to life an exhilarating campaign that embodies the essence of childhood, where curiosity knows no bounds, questions are welcomed, and every day is an adventure. In alignment with Nickelodeon’s brand ethos, the campaign aptly captures the magic of being a kid. As part of this campaign, Nickelodeon teamed up with the Delhi Metro Rail Corporation (DMRC) to offer young viewers unforgettable experiences that perfectly resonate with the spirit of #HappyKidding. In partnership with DMRC, #HappyKidding engaged young viewers in an interactive session that focused on answering on the aspect of tricky questions that children often ponder, while also taking them on a tour of the Metro Museum. That’s not all! The beloved Nicktoons, along with a group of spirited children, will make an exciting stop at SRCC Hospital where they learn about the workings of a hospital, ask questions, and perhaps even share a few of their own insights with the doctors.
Speaking on nurturing kids, Viacom18 head of marketing, kids entertainment cluster Sonali Bhattacharya said, “At Nickelodeon, it has always been our endeavor to engage and deepen our connect with the kids beyond the television screens. It is with this aim that we continue to deliver campaigns that foster creativity and empower kids to explore and learn things in unique ways. #HappyKidding is a testament to our commitment to nurturing and celebrating the essence of childhood. We hope to inspire kids and their families to cherish every moment of their journey, embracing the excitement, and curiosity that comes with being a kid.”
DMRC MD Dr. Vikas Kumar expressed his enthusiasm for this collaboration, stating, “We deeply appreciate the partnership with Nickelodeon in making Children’s Day extra special for these young minds. We hope that this experience ignites their dreams and motivates them to pursue their aspirations with dedication and hard work. The Delhi Metro family is proud to have been a part of this wonderful initiative.”
The Children’s Day campaign will be prominently promoted on social media platforms, including Facebook, Instagram, and YouTube, while also featuring influencer engagements, and office interactivities, spreading the message of #HappyKidding.
This Children’s Day, join Nickelodeon in encouraging children to dream big, learn fearlessly, and explore the world around them in their own style with #HappyKidding!
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
