MAM
DS Group’s Pulse redefines Candy Day with #CandyDayThePulseWay
Mumbai: Dharampal Satyapal Group (DS Group), a multi-business corporation and a leading FMCG conglomerate is celebrating ‘Candy Day’ with the release of a new social media campaign for its brand, Pulse, under its existing annual property “Candy Day The Pulse Way.”
Conceptualized by White Rivers Media, the campaign aims to create a lasting impression while enticing consumers to savor the irresistible flavor of Pulse Candy. Setting a new benchmark in creative visual intelligence in advertising, the campaign aims to celebrate Candy Day by showcasing the essence of Pulse Candy and inspiring people to indulge in its tangy delights. The #PulseCandyDay campaign will take its consumers on a visual journey through India’s iconic landmarks. A series of stunning static posts will showcase larger-than-life Pulse Candy integrated into renowned cityscapes, such as India Gate in Delhi, Chhatrapati Shivaji Terminus in Mumbai, Howrah Bridge in Kolkata, Charminar in Hyderabad, the Statue of Unity in Gujarat, and Amer Fort in Jaipur. This creative and visually engaging approach intends to convey that the tanginess of Pulse Candy has already “Taken Over” the nation, leaving a lasting imprint on our collective memory. The campaign aims to continue spreading this tanginess across the nation, inviting people to celebrate #CandyDayThePulseWay. In addition to these visual delights, an interactive contest has been rolled out for its customers, allowing everyone to join in the #CandyDayThePulseWay celebrations.
Commenting on this collaboration, DS Group GM, Marketing DSFL Arvind Kumar expressed, “We are elated to introduce yet another captivating and thoughtful campaign within our existing annual digital property, ‘Candy Day The Pulse Way’. Pulse Candy has continuously shown how committed it is to making Candy Day a remarkable and unforgettable event. This year, we highlighted the famous cities of India with the intention of uniting people around the globe and honoring the love that people have shown to Pulse over the years. Through this creative approach to celebrating ‘Candy Day The Pulse Way’, we aim to etch a lasting and treasured memory in the hearts of the consumers.”
Candy Day, a day dedicated to cherishing sweet moments and spreading happiness, resonates with everyone, and there’s no better way to do that than with Pulse Candy. Known for its signature Tangy Twist, Pulse Candy never fails to bring a smile and a sense of wonder to people’s faces.
White Rivers Media co-founder and CCO Mitesh Kothari stated, “In collaboration with Pulse, we’ve woven the threads of realism and artistic innovation, as we bring candy-themed wonders to the iconic Indian landmarks integrating sweetness into the heart of our cultural heritage.”
This Candy Day don’t miss out on the opportunity to drench yourself in the tangy flavor of Pulse Candy and celebrate #CandyDayThePulseWay. Join Pulse Candy on 4 November as they celebrate “Candy Day The Pulse Way” and invite you to share the joy and tanginess with the nation.
Brands
Hiili names Sanjay Hemady as country manager India
Media veteran to drive digital decarbonisation push
MUMBAI: Climate tech firm Hiili has announced its entry into India, appointing industry veteran Sanjay Hemady as India country manager to steer its growth in one of the world’s fastest-expanding digital markets.
Hemady, a familiar name across India’s media and consulting circles, will lead Hiili’s India operations from Mumbai. His mandate is clear: help Indian companies measure, manage and reduce the carbon emissions generated by their digital services.
Hiili offers a scientifically validated platform, certified by the UC3M-Santander Big Data Institute, that enables businesses to improve the efficiency of their digital infrastructure while cutting emissions. As organisations race to meet ESG targets, the company positions itself as a practical bridge between climate pledges and measurable action.
“I’m happy to share that I’m starting a new position as country manager, India at Hiili,” Hemady said in a LinkedIn post, adding that the company aims to move beyond broad sustainability promises towards precise, science-based decarbonisation.
Hemady brings more than three decades of experience spanning print, television, radio and digital media. He has previously served as chief executive officer at HIT 95 FM, assistant general manager at CNBC TV18, and held leadership roles at MTV India and The Indian Express, among others. Most recently, he worked as an independent business consultant advising firms across media and technology.
With India’s digital economy expanding at pace, the environmental cost of data, streaming and online services is climbing quietly in the background. Hiili’s bet is that carbon efficiency will soon sit alongside cost efficiency in boardroom conversations.
For Hemady, the move marks a shift from selling airtime and ad inventory to championing climate accountability. If successful, Hiili’s India play could make digital growth not just faster, but cleaner too.
