MAM
Pathfire Ads provides digital media solution
LAS VEGAS: Pathfire, which claims to be a leading business-to-business provider of digital media content management and distribution services. has introduced Pathfire Ads. This is a new application for the Pathfire Digital Media Gateway (DMG) automated digital IP-multicast distribution platform.
Pathfire Ads is a complete digital media distribution and management solution that simplifies and streamlines the aggregation, archiving and downstream equipment transfer process for broadcast stations and decreases costs to manage, deliver, track and verify ad and promotional materials.
The Pathfire DMG, already in use by over 900 US broadcast stations, eliminates the need to monitor and roll tape on scheduled satellite feeds. Content is delivered digitally directly to desktops through the DMG, making access to material quick and convenient. Many broadcast stations are using the DMG to receive and manage their news and syndicated programming. Now Pathfire extends those benefits with the addition of the Pathfire Ads application, to include ad and promotional content as well.
An official release states that once ad materials have been received at broadcast stations personnel can sit at their desktop computers and use Pathfire Ads to search for specific materials, preview spots and meta data and drag and drop selected content to other station gear such as tape decks or edit suites. All this simplifies the process for preparing ad materials for broadcast. The Pathfire ads application can be installed on multiple desktops so that programme directors, traffic managers and others who need to work with ads and promotional materials have easy access.
Pathfire’s customers include ABC NewsOne, CBS, CNN Newsource, Getty Images News Services and Image Bank Films, National Geographic Television, NBC.
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YES Bank hands the keys to SBI veteran Vinay Tonse as it bets on a new era
Former SBI managing director appointed as YES Bank’s new MD and CEO
MUMBAI: YES Bank is done rebuilding. Now it wants to grow. The private sector lender has appointed Vinay Muralidhar Tonse as managing director and chief executive officer-designate, with RBI approval secured and a start date of April 6, 2026 confirmed. The three-year term signals the bank’s intent to shift gears from crisis recovery to full-throttle expansion.
Tonse, 60, is no stranger to scale. Most recently managing director at State Bank of India, he oversaw a retail book of roughly $800bn in deposits and advances, one of the largest in the country. Before that, he ran SBI Mutual Fund from August 2020 to December 2022, a stint that saw assets under management surge from Rs 4.32 lakh crore to Rs 7.32 lakh crore across market cycles. Add stints in Singapore and four years leading SBI’s overseas operations in Osaka, and the incoming chief arrives with a genuinely global CV.
His academic grounding is equally solid: a commerce degree from St Joseph’s College of Commerce, Bengaluru, and a master’s in commerce from Bangalore University.
The appointment follows an extensive search and evaluation process by the bank’s Nomination and Remuneration Committee. NRC chairperson Nandita Gurjar said the committee unanimously backed Tonse, citing his leadership track record, governance credentials and ability to drive the bank’s next phase of transformation.
Non-executive chairman Rama Subramaniam Gandhi was unequivocal. “I am certain that Vinay Tonse, with his vast experience as a senior banker, will propel YES Bank to its next phase of growth,” Gandhi said, adding that the bank remains focused on strengthening its retail and corporate banking franchises and expanding its branch network.
Rajeev Kannan, non-executive director and senior executive at Sumitomo Mitsui Banking Corporation, the bank’s largest shareholder, said Tonse’s experience across retail, corporate banking, global markets and asset management positioned him well to lead the lender. SMBC said it looks forward to working with Tonse and the board as YES Bank pursues its ambition of becoming a top-tier private sector lender anchored in strong governance and sustainable growth.
Tonse succeeds Prashant Kumar, who took the helm in March 2020 when YES Bank was in freefall following a severe financial crisis, and spent six years painstakingly stabilising the institution, rebuilding governance and restoring operational scale. Gandhi was generous: “The bank remains indebted to Prashant Kumar, who is responsible for much of what a strong financial powerhouse YES Bank is today.”
Tonse, for his part, struck a purposeful note. “Together with the board and my colleagues, I remain deeply committed to creating long-term value for all our stakeholders,” he said, pledging to build on Kumar’s foundation guided by his personal motto: Make A Difference.
Beyond the balance sheet, Tonse played cricket at college and club level and represented Karnataka in archery at the national championships — sports he credits with teaching him teamwork, situational leadership, discipline and focus. In quieter moments, he reaches for retro Kannada music, classic Hindi songs, and the crooning of Engelbert Humperdinck, Mukesh and Kishore Kumar.
YES Bank has its steady-handed rebuilder in Kumar to thank for survival. Now it has a scale-obsessed growth banker at the wheel. The next chapter starts April 6.
