MAM
Nick US’ whirlwind tour for ‘Dora the Explorer’, targets ethnic viewer
MUMBAI: In a bid to extend its appeal further to the ethnic viewer in the US, Nickelodeon US has announced a travel exhibit La Casa de Dora.
The 10-city mall tour will allow American kids to experience first-hand the interactive, bilingual home of Dora The Explorer which claims to be the number-one preschool show on commercial television. La Casa de Dora started a couple of days ago and will travel to Chicago, Dallas, Houston, Los Angeles, Miami, New York among other cities. The free, interactive exhibit, will stop at a mall in each city on the weekends from February to May
Nickelodeon Television president Cyma Zarghami said, “Preschoolers have embraced Dora’s adventurous, helpful spirit and pride in her Latin culture. We are thrilled to have created a world where they can experience it firsthand. We designed Dora’s casa with full attention to detail. Families can spend hours being explorers themselves.”
Created to embrace Latin culture and allow preschoolers to experience Dora’s home La Casa de Dora is a 2,000 square-foot, Latin american-inspired exhibit with a terracotta tiled roof house with several rooms and a courtyard. Each section of La Casa de Dora contains play and problem-solving activities with bilingual elements. Dora fans can enjoy lenticular family portraits and photo albums with bilingual elements. In the backyard, preschoolers can enjoy Latin music, computer games from NickJr.com, an interactive dance mat and the Dora costumed character.
Dora’s popularity with parents and preschoolers and the property’s commitment to the Latin community has attracted the attention of many blue-chip marketers that have chosen to partner with Nickelodeon on La Casa deDora. They include The Dodge Grand Caravan, General Mills’ Kix and Procter & Gamble’s Pampers and Bounty.
Additionally, NickJr.com will launch a La Casa de Dora microsite for preschoolers and parents later this month. The site will have games with bilingual elements that reflect the cultural and educational activities of the exhibit. The site extends the experience of the exhibit for both those who toured the house and for those who could not see it in person. Nick Jr. Family Magazine will produce a custom publication La Casita, which will be distributed to families at each La Casa de Dora location.
MAM
Ember Cookware appoints Amit Singh as chief of supply chain
10-year veteran to lead operations as brand scales across D2C, quick commerce and retail.
MUMBAI: Ember just handed its supply chain the perfect seasoning because when your cookware is non-toxic and non-stick, the operations behind it better be fast and flawless. Ember Cookware has appointed Amit Singh as chief of supply chain and Services, bolstering its leadership team at a pivotal growth phase. Singh brings over a decade of experience in supply chain strategy, operations and large-scale network buildouts.
He began his career at Singapore-based retail giant Giant Hypermarket before joining Pharmeasy in 2015, where he played a foundational role in building and scaling its pan-India supply chain across B2B and B2C channels. At API Holdings, he later led supply chain operations for North India, managing end-to-end execution across complex, multi-city networks.
In his new role, Amit will oversee Ember’s complete supply chain and service ecosystem including sourcing, manufacturing coordination, logistics, last-mile delivery, post-purchase support and workforce development. His mandate focuses on building cost-efficient, resilient operations that shorten fulfilment times, strengthen inventory management and deliver a consistently high-quality consumer experience as the brand expands nationally.
Ember Cookware co-founder & CEO Siddharth Gadodia said, “Supply chain is where growth either holds or breaks. As we scale across channels and geographies, we need operations that are efficient, resilient, and built for speed, without ever compromising on the consumer experience. Amit has done this before, at real scale.”
Ember Cookware co-founder & CMO Himanshi Tandon added, “As we scale, supply chain efficiency becomes as important as product and brand. Amit’s mandate is to build the operational foundations that make our promise consistent at scale.”
Amit Singh commented, “Ember is building something genuinely different, a category-defining brand with a clear purpose and the ambition to match. I’m looking forward to building supply chain infrastructure that doesn’t just keep pace with growth, but enables it.”
The appointment forms part of Ember’s broader push to deepen leadership across key functions as it invests in its Innovation Lab, proprietary material technologies and operational backbone to support national expansion.
In a kitchenware world where non-stick promises are easy but delivery is hard, Ember isn’t just cooking up products, it’s cooking up an operation that keeps every promise sizzling from factory to fork.
