MAM
Asian Paints’ new video campaign takes homeowners to the ‘Next Level’
Mumbai: Everyone wishes to have a home of their dreams. However, not everyone knows the right way to actualise this long-cherished dream. Asian Paints’ beautiful homes service bridges the gap with an exclusive interior design service curated to address the challenges homeowners face in bringing their unique vision to life. To raise awareness about the distinctive home design solutions offered, Asian Paints has launched a new digital campaign for their Beautiful Homes Service that chronicles the journey of a young couple pursuing interiors for their dream home.
The ad film resonates with homeowners embarking on a journey to elevate their home interiors to the ‘Next Level.’ It opens with a young couple engaging in a conversation with a Beautiful Homes Services Consultant, sharing slyly taken photographs of kitchens, rooms and living areas of the homes of their friends and relatives. Their aspiration is to draw inspiration from these spaces to create a one-of-a-kind home of their own. This relatable scenario is humorously portrayed, shedding light on the universal desire for distinctive homes. The consultant’s continuous nodding throughout the conversation ends with an amused look upon seeing the pictures, remarking that it’s unnecessary for creating a home that perfectly aligns with their preferences.
Leveraging its deep understanding of homeowners’ preferences, the video then shows a diverse selection of products ranging from modular kitchen to furniture, furnishings, and lighting that Asian Paints Beautiful Homes Service offers. It drives the message on how the service empowers homeowners to explore designs that go beyond the standardized options. The digital commercial concludes with the couple content with their tastefully decorated and functional home, tailored to their needs. They playfully observe their neighbours discreetly taking pictures of the couple’s home, reflecting on the initial inspiration they sought.
Beautiful Homes Service from the house of Asian Paints, known for its expertise in turning living spaces into personalized havens, advocates for homes that align with the homeowners’ unique aesthetic and practical needs, rejecting the notion of mere replica of someone else’s home. What sets this service apart is its flexibility; it caters to homeowners’ needs, whether the renovation is focused on a single room or a specific area of the house.
Beautiful Home Service is an all-inclusive solution for homeowners, covering everything from planning to execution, timely delivery, and warranty. It is designed to comprehend each consumer’s vision and create spaces that harmonize with their distinctive style, guaranteeing that every home becomes a genuine embodiment of its owner’s individuality.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
