MAM
ECO India extends deadline for TV spot contest
MUMBAI: Earth Communications Office -India Association has once again this year launched a nationwide contest for a 25 second or less commercial on the theme of Vehicular Pollution.
The deadline for receiving the ready commercial has been extended until Monday 28 February.
The winner of the contest will get an opportunity to take his/her entry to the prestigious Cannes Lions Advertising Festival and get his/her work shown on national and regional TV channels with a credit by-line.
The contest is open to individuals – could be a creative director, a filmmaker, an activist, a student or just about anyone who has an idea and can turn it into reality.
An eminent panel comprising prominent filmmakers, advertising & media personalities will judge the entries. Earth Communications Office -India Association (ECO India) is a registered non profit association formed to harness the power and reach of the massmedia to promote environmental awareness.
It aims to draw committed citizens from the media and entertainment industry to produce and broadcast public service announcements that provoke and convince. Last year it had conducted a similar contest on the theme of ‘Conserve Water’.
Earth Communications Office -India Association (ECO India) has till date produced and broadcast seven TV and 4 radio spots. It has also recently released one PSA in cinema theatres across the country.
The board members include: Peter Mukerjea, Amit Khanna, G. Krishnan, R. Basu and Bhuvan Lall from the broadcast industry, Yash Chopra and Manmohan Shetty from the film world, Sam Balsara, Ranjan Kapur, Rajiv Agarwal and RajeshPant from the advertising fraternity.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
