MAM
Media Direction’ to ‘Optimum Media Direction
Omnicom’s creative agencies are DDB, BBDO and TBWA. In India, DDB has a 10 per cent stake in Mudra, BBDO has a majority stake in RK Swamy (50.1 – 49.9 % )- the first Indian agency to have an international tie-up) and TBWA a majority stake in TBWA-Anthem which took place last year with 60-40 ownership.
For the formation of OMD in India, one would assume that all the three creative agencies need to have majority holdings from their international partner, as that is the formula traditionally adopted by OMD in other markets. Considering DDB is a minority holder in Mudra, how OMD International will work this out is still a big question mark. What is clear though, is that the shareholder issues are coming in the way of consensus on the formation of OMD. Some clarity on this issue was given by Swamy, “OMD will come to India in the next few months.”
Internationally, OMD is an established media brand though Optimum Media and Media Direction as entities have been retained under OMD to handle conflicting interests. Media Direction currently functions as OMD’s partner in India, with its P&L separated which guarantees operational independence. Media Direction is also in charge of all OMD’s network client’s in India for recent years like Allianz, Singapore Tourism and Peoplesoft.
How will OMD make a difference to Media Direction?
States Tarkas, “It will make a difference to a limited extent. The big change being access to their international tools and knowhow. But in my experience, I believe that a lot of international tools needs to be tweaked and customised to Indian market realities. So, we are already developing our own indigenous tools.”
One would also assume, that if OMD is formed in the conventional way (which might actually not be the case) Media Direction and Optimum Media Solutions (Mudra’s media agency) will come together to form OMD. In this scenario, Media Direction may then get a significant push as a media agency both in terms of a independent stature as well as being taken more seriously by clients as a media hot-shop.
Digital
Eight-year-old coder steals the show at India AI Impact Summit 2026
Ranvir Sachdeva meets Sundar Pichai and Sam Altman, links ancient philosophy to modern AI
DELHI: Amid a sea of global tech chiefs and policy heavyweights, the loudest buzz at Bharat Mandapam this week came from a boy barely tall enough to see over the lectern.
Ranvir Sachdeva, eight, became the youngest keynote speaker at the India AI Impact Summit 2026 in New Delhi, elbowing his way into a line-up dominated by chief executives, founders and ministers. Calm, bespectacled and fiercely articulate, he declared himself a technologist — and spoke like one.
“I’m here as the youngest keynote speaker at the India AI Impact Summit. I’m talking about how I’m linking ancient Indian philosophies to modern-day technologies. I’m also covering the different approaches which the rest of the nations are building AI,” he told news agency ANI.
He added: “I’m talking about how India is building AI with. I’m sharing my own use case of an Indian AI model just released and how I’m contributing to India’s GDP and driving AI literacy with it.”
The summit, held from February 16 to 21 in New Delhi, has drawn global names. Ranvir met Google chief executive Sundar Pichai and OpenAI chief executive Sam Altman on the sidelines, sharing photographs of the encounters. He has previously met Salesforce chief executive Marc Benioff and Doreen Bogdan-Martin, secretary-general of the International Telecommunication Union, at the AI for Good Global Summit in Geneva.
In 2024, he met António Guterres, United Nations secretary-general.
His most high-profile brush with corporate royalty came earlier. In 2023, during the opening of Apple’s Delhi store, Ranvir demonstrated his Swift coding skills to Apple chief executive Tim Cook in a one-on-one session. Cook later posted: “What an incredible reception, Delhi, thank you! We’re delighted to welcome our customers to our newest store—Apple Saket!”
What an incredible reception, Delhi, thank you! We’re delighted to welcome our customers to our newest store—Apple Saket! pic.twitter.com/5Jmi79ixzl— Tim Cook (@tim_cook) April 20, 2023
Ranvir replied publicly: “Thank you so much, @tim_cook! It was great meeting you today and showcasing my Apple Swift coding skills! You are an inspiration and I so want to meet you at #WWDC2023!”
Thank you so much, Tim! You are an inspiration and I so want to meet you at #WWDC2023 ! 🙂 https://t.co/BVthznLjD8— Ranvir Singh Sachdeva (@ranvirsachdeva) April 20, 2023
The invitation followed. Cook extended a personal call for Ranvir to attend the Worldwide Developers Conference 2023 at Apple Park in Cupertino.
This is not Ranvir’s first turn on the global stage. In 2025, aged seven, he addressed the United Nations’ AI for Good Global Summit in Geneva as its youngest keynote speaker. He spoke for 20 minutes on “Agents of Change: A 7-Year-Old’s Lens on Generation AI for Good”, in front of more than 10,000 attendees from over 180 countries and 53 UN partner organisations.
He shared the broader stage with Geoffrey Hinton, Nobel laureate and Turing Award winner, alongside senior figures from Amazon, Meta and Salesforce. According to a LinkedIn post by the Ardee School, Ranvir argued that “Generation AI are the true changemakers”, highlighting healthcare breakthroughs from bionic solutions and exoskeletons to assistive devices for ALS patients. He called for the democratisation of such tools to bridge the digital divide.
The precocity runs deep. At six, he became the world’s youngest TEDx speaker, speaking on technology and innovation. At five, he won a gold medal as a “Super Presenter” in the 2022 Global Reading Challenge. Media reports say that in 2021 he built a prototype rocket aimed at supporting NASA’s Mars exploration, earning recognition from the Jet Propulsion Laboratory.
In 2023, he became the youngest recipient of a robotics and AI certification from IIT Delhi after a summer workshop at the I-HUB Foundation for Robotics.
He began coding at three.
At an event otherwise obsessed with trillion-dollar valuations, sovereign AI stacks and regulatory guardrails, it was a small voice that cut through. Linking Sanskrit thought to silicon chips, GDP to generative models, Ranvir Sachdeva did more than make history. He made the grown-ups listen.
#WATCH | Delhi: At #IndiaAIImpactSummit2026, Ranvir Sachdeva, Child Prodigy, Technologist, Global Author says, "I'm here as the youngest keynote speaker at the India AI Impact Summit. I'm talking about how I'm linking ancient Indian philosophies to modern-day technologies. I'm… pic.twitter.com/e3OGgtxyDK— ANI (@ANI) February 19, 2026
