MAM
Ethos Swiss watches launch virtual stock-view kiosk in Bangalore
| BANGALORE: Swiss watch retail chain Ethos Swiss Watch Studios (Ethos) has unveiled what it claims is India‘s first ever virtual stock view kiosk at Bangalore. The kiosk will bring to buyers view of inventory, pricing and visuals of all in-stock watch models and models of eighteen premium Swiss watch brands available at the six Ethos outlets in four Indian cities-Bangalore, Chandigarh, Ludhania and Mumbai. |
 The brands on offer on touch-screen kiosk include Omega, Corum, Carl F Bucherer, Baume and Mercier, Fredrique Constant, Dendi, Dior and Tag Heuer. The customer can browse through the stock based on any fields such as brand, price range, shape of dial, color of dial, sex and type of strap, states an official release. |
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| The kiosk will be present in a new three level multi-brand Ethos showroom at Bangalore, who plan to ramp up the number of watch ‘studios‘ to ten by the end of 2006 and thirty by end 2010, with an aim of becoming a preferred partner in India for Swiss Watch brands. |
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The company grossed Rs 80 million in the last fiscal and Ethos CEO Yasha Saboo is confident of grossing Rs 200 million this fiscal. According to Saboo, the company has been relying on print ads for promotions. Contract-Delhi handles the creative and the media business. Ethos would be launching Carl F Bucherer brand in their showrooms in Bangalore this month. |
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
