MAM
Reebok launches Rockport Spring/Summer collection
BANGALORE: Rockport, brought to India by Reebok India Company, has announced the launch of its Spring/Summer ’05 collection. Priced at Rs 5,990 and RS 4,490, respectively, these shoes come with DMX technology applied to a Rockport comfort foot bed.
DMX is a dynamic air transfer system, which creates cushions of moving air for an unprecedented level of comfort. Available in white/black and white/tan combinations at Rockport exclusive and select Reebok stores across the country, informs a company release.
Rockport has also announced the launch of Sebring I.O shoes from the I.Travel range as part of their Spring/Summer ’05 collection. Targeting comfort for customers from the street to the boardroom, Sebring I.O shoes is priced at RS 4,490. Available in black and tan, these shoes come with stroebel construction for forefoot flexibility to aid the walking motion.
The Footbed has EVA filler for lightweight cushioning for reducing foot and leg fatigue. Rubber midsole provides a durable grip on a variety of surfaces. These shoes will be available at Rockport exclusive and select Reebok stores across the country, the release adds.
Brands
OPPO India rolls out Zindagi Ka Frame Wide Karo ahead of F33 launch
KL Rahul-led campaign spotlights real-life moments and front camera focus
NEW DELHI: OPPO India has unveiled its latest brand campaign, Zindagi Ka Frame Wide Karo, featuring KL Rahul, as it gears up for the launch of its upcoming F33 Series.
The campaign film, also starring content creator Satish Ray, captures the spirit of spontaneous moments and shared experiences, positioning the F33 as a front-camera-first device designed for real-life use. Set against a mountain trek backdrop, the narrative follows a group of friends whose getaway takes an unexpected turn when they run into Rahul, leading to a series of candid, unscripted moments.
Through humour and warmth, the film highlights how young consumers increasingly capture memories as they happen, without worrying about perfect framing or conditions. The storytelling underscores the device’s ability to handle wide-angle group selfies, durability in real-world scenarios and consistent performance across situations.
Sharing his experience, OPPO India brand ambassador KL Rahul said, “What I loved about this film is how real it feels. It’s not about posing or planning a perfect shot, these are the kind of moments we all live every day with friends.” He added that the device allows users to stay in the moment without worrying about the frame or performance.
Explaining the campaign thought, OPPO India head of communications Goldee Patnaik said the F series has built a reputation for durability and everyday reliability, and the F33 extends that strength into how users capture and share memories. He noted that selfies and group photos remain central to social interactions, making a dependable front camera a key focus.
Further elaborating on the idea, OPPO India head of digital marketing Sushant Vashistha said, “The idea behind ‘Zindagi ka frame wide karo’ is rooted in how young Indians experience life collectively, through friendships, fandom and shared moments.” He added that Rahul’s presence brings authenticity and relatability to the narrative.
The campaign will be rolled out across digital platforms, social media channels and video networks in the run-up to the F33 Series launch.
With this campaign, OPPO is leaning into a simple insight: life rarely fits neatly into a frame, and sometimes, the best moments are the ones that spill over.
