News Broadcasting
Zee News selects VertigoXmedia for Graphics Automation, Playout, Design Services
MUMBAI: Zee News has upgraded its newsroom with two VertigoXmedia products, the Xmedia Suite for graphics automation and a VertigoCG unit, to render and play out the graphics. Vertigo’s Creative Services team also will take an active role in the installation by redesigning Zee News’ on-air look.
“We considered several graphics automation systems currently on the market and found that Vertigo provided us with the best solution for our application,” said Zee Network’s director, news group, Laxmi Goel. “With its template-based approach to graphics automation, the Xmedia Suite is exactly what we need to achieve greater levels of efficiency and consistency in our unique station branding. Upgrading this branding with the help of Vertigo’s design team will help underscore our role as one of the most popular brands in India.”
Vertigo’s Xmedia Suite provides Zee News with a set of tools for automatically creating, managing, and playing out real-time, dynamic broadcast graphics. It acts as a centralized asset management system, storing and managing all digital assets as well as real-time data feeds from virtually any source. The Zee News staff can design new templates with simple drag-and-drop operations, linking them to live data feeds so that the system automatically generates up-to-date graphics, states an official release.
The VertigoCG installed at the Zee News facility is a low-cost, full-featured graphics system that provides performance levels rivaling that of much more expensive character generators and graphics platforms. Used in conjunction with other products in the Xmedia Suite, the VertigoCG provides master control and production graphics as well as video playout capabilities for a wide range of advanced real-time broadcast applications.
It combines broadcast-quality video hardware with a real-time software rendering system, an easy-to-use authoring environment, and a flexible on-air control interface.
Vertigo’s Creative Services team has created informational graphic designs in the most demanding television broadcast environments, including high-profile election campaigns and major sporting events. World-renowned for its expertise in executing design concepts, the Creative Services team swept the News, Out-of-House, Informational Graphics category of the 2005 BDA North America Design Awards, the release adds.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
