News Broadcasting
CBSNews.com signs deal with AOL News
MUMBAI: US internet service provider, AOL and US broadcaster, CBS Digital Media have entered into an agreement to offer up-to-the minute broadband video and text news programming from CBSNews.com to the AOL News channel. Under the agreement, CBSNews.com will offer AOL everything from breaking news from around the world to the quirky and the offbeat. The content will be integrated throughout AOL News, including on the News main page, and will include links back to CBSNews.com for additional stories.
The news programming, also available at the new aol.com® web site, builds on AOL’s effort to provide an engaging news experience on the Web. AOL® News combines news from trusted news sources with polls, blogs, and multimedia features offering real-time dialogue, and claims to reach a monthly audience of more than 21 million.
AOL News and Sports VP and editor in chief, Lewis D’Vorkin says, “Working with CBS News demonstrates our dedication to offering a robust online news experience to consumers. By adding news content and video programming from CBS News, we will continue to make our AOL News offering one of the most compelling and interactive experiences on the Web.”
This agreement is consistent with CBS Digital Media’s longstanding commitment to provide free broadband video to consumers and its recently announced plans to build a broadband on-demand news network. As one of CBSNews.com’s distribution partners, AOL will benefit from its recently expanded editorial operation and integration with the 24 hour global newsgathering capabilities of CBS News.
CBS Digital Media senior VP and CBSNews.com GM ,Betsy Lake Morgan, says, “Joining forces with AOL confirms CBSNews.com’s commitment to provide high-quality, free broadband video to the online audience. This partnership also provides AOL users with the most current news and analysis from the award-winning correspondents of CBS News.”
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
