News Broadcasting
Nimbus forays into film distribution with ‘Kalyug’
MUMBAI: Nimbus Motion Pictures has entered an alliance with movie distribution entrepreneur, Rajesh Thadani,to enter film distribution.
With its eye on an ultimately nationwide network exploiting the fundamental monetary mechanisms of acquisition of rights, print publicity and advertising, Nimbus Motion Pictures has announced its role as distributor for Mukesh Bhatts Kalyug.
Nimbus Motion Pictures group consultant, Viveck Vaswani ,said, “Kalyug is our first foray into the motion pictures distribution segment. We strongly believe that Kalyugs content and our efficient corporate distribution model make for a winning combination. We are upbeat about our aggressive target of distributing 12 movies per annum over the next fiscal year.”
The cast of Kalyug includes Kunal Khemu (the child artist in Aamir Khan – Juhi Chawla starrer Hum Hain Rahi Pyar Ke), Smily Suri, Deepal Shaw and Emran Hashmi. The movie is produced by Mukesh Bhatt and directed by Mohit Suri.Vaswani added, “I am very upbeat about Kunal Khemu. I genuinely feel that he is the face of future.
Announcing the deal, Mukesh Bhatt said, “It is a socially relevant film, based on factual incident rampant all over the country. It is about technology, multimedia and the survival of the fittest – one mans exploitation is anothers entertainment. Kalyug cinematically takes the war against pornography across borders into Zurich and Amsterdam taking the bull by the horns.”
Kalyug is about a young and vulnerable couple who get trapped in a web of violence, intrigue and sleaze when an MMS is shot of them on their first night together. Trapped in the pornographic mafia, it is the story of Kunal’s journey to hell and back.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
