iWorld
ZEE5 brightens Diwali with Manoranjan festival & special premium subscription discounts
Mumbai: ZEE5, India and Bharat’s largest home-grown video streaming platform, the multi-lingual storyteller and the OTT arm of ZEEL, announced the Manoranjan Festival and exclusive festive discounts on premium subscriptions for ZEE5 viewers. Starting from 4 – 14 November 2023, ZEE5 is streaming 18 premium SVOD titles across 6 languages at zero cost. The platform has announced a 30 per cent discount on premium HD subscription at Rs 699 from 3 to 15 November. Along with this, consumers can avail a 40 per cent discount on 4K subscription at Rs 1199/- from 3 to 9 November and a 50 per cent discount from 10 to 15 November at Rs 999.
The slate of free-to-watch festive entertainers includes marquee titles across thrillers, fiction, romance like Padman, Kaagaz, Jhund in Hindi; Bangarraju, Varudu Kaavalenu, Rang De in Telugu; Bommai Nayagi, Captain, Valimai in Tamil; Bhajarangi 2, Ek Love Ya, Arjun Gowda in Kannada; Thattassery Koottam, Vedikkettu, Prakashan Parakkatte in Malayalam; and Har Har Mahadev, De Dhakka 2, Zombivli in Marathi. Further, prominent TV shows across languages will celebrate ‘Ghar-wali Diwali’ with ZEE5 viewers on the platform.
ZEE5 India chief business officer Manish Kalra said, “For the festive season 2023, our focus was on expanding the offerings on the platform for both the formats to ensure the wider audience is benefitted. On AVOD, in the last quarter we have launched unique content through campaigns every month alongside releasing top blockbusters for premium users. Audience response has been positive with an increase in engagement on the platform through our family entertainers. I hope audiences will enjoy the Diwali offerings as we assure to continue creating quality entertainment for ZEE5 viewers.”
ZEE5 is one of the fastest-growing OTT platforms in India as per latest industry reports, with a significant presence in regional markets. The platform is known for its diversified content across over 100 taste clusters and its focus on real, relevant, and resonant storytelling. In 2023, the platform had announced a massive slate of 111 titles spanning across genres and formats. Today, ZEE5 is present in over 190 countries and is home to over 5 lakhs+ hours of on-demand content, over 160 Live TV channels and a strong library of 4000+ titles in 12 Indian languages. With a seamless user interface and amazing user experience, the platform is the highest rated OTT platform on both Android PlayStore and iOS App Store with a rating of 4.5/5 on the Android Play Store and 4.8/5 on the iOS App Store.
Tune in for a Mega Entertaining Festive Period from 4 Nov- 14 Nov only on ZEE5!
iWorld
Rusk Media announces Battleground Season 2 on Amazon MX Player
Fitness reality show returns in April 2026 with bigger challenges and mentors.
MUMBAI: The arena is reopening and this time the competition promises even more sweat, strategy and spectacle. Rusk Media has confirmed the return of its fitness reality format Battleground for a second season, set to stream on Amazon MX Player from April 2026. The announcement follows the breakout success of the show’s debut season, which positioned itself as a high energy blend of sport, strategy and reality television. Season 1 brought together 16 contestants for a 28 day test of endurance and discipline, as aspiring athletes and fitness enthusiasts competed in physically demanding challenges and team based battles.
Divided into four teams, the participants trained under a panel of mentors drawn from the fitness and lifestyle space, with former Indian cricketer Shikhar Dhawan serving as the show’s Super Mentor.
The format quickly found an audience among digital viewers and was listed among the most binged titles on Amazon MX Player. The show also picked up industry recognition, winning the “Most Popular Non Fiction Show” honour at the IWMBuzz Digital Awards 2025.
The first season also drew a slate of brand partnerships, including Honda Bigwing, Charged, American Pistachio Growers, Bigmuscles Nutrition, Ritebite Max Protein, Plix and Sparsh CCTV, highlighting the show’s appeal to brands targeting India’s rapidly growing youth and fitness audience.
For Season 2, the producers say the format will evolve with tougher physical challenges, a sharper competitive structure and deeper mentor involvement while continuing to focus on discovering the next generation of Indian fitness personalities.
Rusk Media, chief executive officer and co founder Mayank Yadav said the first season proved the appetite for competitive fitness storytelling. “Battleground was always envisioned as more than a show. Season 1 demonstrated that there is a massive audience for aspirational fitness competition at scale. With Season 2 we are going even bigger in ambition, intensity and opportunities for contestants and partners,” he said.
Rusk Ads lead Rahul Arora added that the series has also evolved into a strong platform for brand integration and advertiser engagement. “Season 1 showed that Battleground is not just compelling content but a powerful brand ecosystem. As we move into Season 2, we are looking to deepen brand collaborations and build more integrated partnerships,” he said.
With a larger format, an expanding fan base and a new season set to arrive in April 2026, Battleground is positioning itself as one of India’s emerging fitness reality franchises in the digital entertainment space.
