Kids
Nelvana Home Ent inks non-theatrical deal with Criterion Pictures
MUMBAI: Nelvana Home Entertainment and Criterion Pictures have inked a five-year agreement for the non-theatrical distribution of titles from Nelvana’s library of animated programming.
Under the terms of the deal, Criterion Pictures picks up distribution rights to Anatole (episodes 1 to 26); Babar (episodes 1 to 78), The Berenstain Bears (episodes 1 to 40), Corduroy (episodes 1 to 13), Franklin (episodes 1 to 78), Little Bear (episodes 1 to 52) and Elliot Moose (episodes 1 to 13), with other titles under consideration.
Available in both English and French, the shows will be offered to all major non-theatrical channels including schools/school boards, daycare centres, libraries and museums.
“This deal is consistent with Nelvana Home Entertainment’s long-term plan to operate in all distribution channels, working with the experts in those areas. Nelvana endeavours to strike a balance between educational curriculum and entertaining programming, which has made our library long sought-after in educational markets. We have finally entered this burgeoning market with a partner that continues to set the benchmark for content distribution and emerging technologies,” said Nelvana vice president home entertainment and retail distribution Peter Maule.
“Criterion Pictures, and Visual Education Centre, an associated company, is the principal provider of audiovisual learning resources to Canadian schools, representing many of the most respected producers from around the world. We are proud to have this opportunity to make Nelvana’s children’s programs available to schools and libraries throughout the country. We are confident that this collection will make an invaluable contribution to the educational community because of their sensitivity to Canadian cultural and learning themes, and their world-class production values,” said Criterion Pictures president and CEO John Fisher.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
