News Broadcasting
Vijay TV says ‘Laughter Challenge’ a hit
MUMBAI: Vijay TV has termed its Tamil version of the Star One comedy show The Great Indian Laughter Challenge, Kalakka Povadu Yaaru a ‘clutter breaking show’. Quoting Tam numbers, the channel has claimed that the first three episodes of the show brought good numbers in favour of Vijay TV.
The channel states that Kalakka Povadu Yaaru (KPY) recorded an impressive 6.3 TVR in the launch week, in the Chennai market, all adult. This was followed with a 4.3 TVR rating in the second week. In the all Tamil Nadu all adults market, the show recorded 3.9 and 3.1 TVR respectively in Week 1 and Week 2.
Kalakka Povadu Yaaru, which was launched on 11 November 2005, airs every Friday 10 – 11 pm. While Sadagopan Ramesh and Chinni Jayanth judge the proceedings, Uma Riaz Khan anchors the show.
The channel claims the good show even hit competition. As per the Tam numbers provided by Vijay TV, the channel share in the Chennai All Adult market 21.8 per cent from 5.3 per cent (launch week). In the second week the channel recorded 16.8 per cent market share.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
