MAM
Goldmedal celebrates the spirit of Diwali with a new Ad campaign ‘Ghar Ghar Lagta Hai’
Mumbai: Goldmedal Electricals, one of India’s leading electrical manufacturing companies, has released a new digital video ad campaign in time for Diwali. The campaign showcases several of Goldmedal’s products, including doorbells, LED lighting and home automation solutions, against the backdrop of friends and family visiting a home during the festival of lights – with the voiceover highlighting the core message that it is the joy that loved ones bring with their presence that truly makes a “home feel like a home” (‘Ghar Ghar Lagta Hai’).
Conceptualized by FoxyMoron, the campaign is a heart-warming reflection on the important role that friends and family play in making joyous occasions feel complete, while also depicting how Goldmedal’s products elevate your festive experience.
Commenting on the new campaign, Goldmedal Electricals director Kishan Jain said, “Festivals are a time to enjoy the company of loved ones within the warmth of our homes. Goldmedal’s products, including our LED lighting, doorbells and home automation solutions, enhance the aesthetics and comfort of your spaces and offer a convenient, hassle-free experience amidst the bustle of the festive season. At the same time, we wanted to highlight, through this ad campaign, that what truly makes our home feel complete during these joyous moments, is the presence of our friends and family.”
Speaking about the campaign, FoxyMoron business director Shubit Rakshit said, “Zoo Media Network is delighted to partner with Goldmedal to introduce the ‘Ghar Ghar Lagta Hai’ campaign—a compelling illustration of synergized endeavours. FoxyMoron as the lead agency, and The Rabbit Hole as the specialist Video Marketing agency in our network, collaborated to actualize this vision. The campaign’s integrated creative strategy and lifestyle-centric narrative were meticulously crafted to resonate emotionally with consumers, effectively spotlighting Goldmedal’s diverse portfolio. Our objective was to forge a narrative that transcends a singular event, evolving into a scalable initiative seamlessly integrated across the brand and its complete product spectrum.”
Brands
Maharashtra panel orders Lodha to refund Rs 5 crore to homebuyers
Consumer court flags unfair practices in long-running property dispute case
MUMBAI: In a sharp rebuke to one of India’s biggest real estate players, the Maharashtra State Consumer Disputes Redressal Commission has directed Macrotech Developers to refund nearly Rs 5 crore to a senior citizen couple, Uttam and Anindita Chatterjee. The ruling, delivered on March 13, 2026, calls out the developer for “deficiency in service” and “unfair trade practices”, bringing closure to a dispute that has stretched over a decade.
The case traces back to 2015, when the couple booked a 3-BHK flat at World Towers in Lower Parel for Rs 12.22 crore, with possession promised within a year. What followed was a series of changes that complicated matters. After deciding to exit the project, they were persuaded to shift to a 4-BHK in another development priced at Rs 8 crore, with delivery scheduled for 2018. However, within months, the price was allegedly increased to Rs 10 crore. After demonetisation reshaped the market, similar flats were reportedly being offered at lower prices, but the couple were not given the benefit.
Despite paying over Rs 2.83 crore, the couple neither received possession nor clarity. Instead, in 2018, the developer unilaterally cancelled the booking, retained part of the amount as earnest money, and argued that the buyers were investors rather than consumers. The commission rejected this claim, observing that casual references to “investment” do not take away consumer rights when the purchase intent is residential.
The bench also held that the developer could not penalise buyers for payment delays while failing to meet its own delivery commitments. It noted the lack of formal documentation for revised terms and termed the prolonged retention of funds without delivering a home as exploitative.
As part of its order, the commission directed the developer to refund Rs 2.83 crore paid by the couple, along with interest at 10 per cent per annum, amounting to around Rs 2.12 crore. In addition, Rs 1 lakh has been awarded for mental agony and Rs 50,000 towards litigation costs, taking the total payout to over Rs 5 crore. The developer has been asked to comply within two months.
For now, the ruling serves as a reminder that in real estate, shifting terms and delayed promises can carry a significant cost.
