GECs
Sahara One to replace ‘Kohinoor’ with ‘Talaash’
MUMBAI: Sahara One’s thriller Kohinoor, which is loosely based on The Da Vinci Code, will be completing its run tomorrow (15 December). The channel is planning to replace it with another thriller titled Talaash.
Kohinoor was launched in September this year and aired from Monday to Thursday at 10 pm. Talaash, on the other hand, has already had its run on the channel and has been brought back as a filler.
The 45 episodes series has been written by Sudhir Mishra and Ruchi Narain and revolves around a brother’s quest of finding his sister.
Sahara One Television COO Purnendu Bose said, “As Kohinoor completes its run, we will replace it by Talaash. When we had earlier aired the latter, it had not been properly marketed and hence was lost on the audience. Hence we are now looking at re-launching the show.”
Once the 45 episodes of Talaash are exhausted, it will be replaced by a new show that the channel is still in the process of finalising. However, Bose said that it was too early to talk about the same.
Sahara One recently launched Kituu Sabb Jantii Hai in the 9.30 pm slot, which was followed by Kohinoor. Another big property that the channel has lined up for next year is the game show Mission Ek Crore hosted by Sanjay Dutt; the promos of which are currently on air. This is slated to launch in March.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
