ATP’s marketing agency IEC renews deals

MUMBAI: The ATP Tour in tennis has come to a stop after a long season. However for its marketing agency IEC in sports there has been no break in tennis business.

The company has recently extended some client contracts for a further period. These events include Mercedes Cup in Stuttgart and ABN Amro World Tennis in Rotterdam.

All contracts are for worldwide television distribution outside the hosting country.

IEC in Sports CEO Jonas Persson says, “We are very pleased with the outcome of these negotiations and look forward to working together with these fine events”.

IEC in Sports represent approximately 25 ATP-tennis events yearly for television distribution.