Brands
French Essence joins India International Trade Fair
Mumbai: French Essence is a premium lifestyle brand who is known for its aromatic and luxurious fragrance. The brand is proud to announce its participation in the upcoming India International Trade Fair. This prestigious event is scheduled to take place on the 14 to 27 November, from 10:00 am to 7:30 pm, at the India Trade Fair in Pragati Maidan, New Delhi. This sophisticated brand has launched two stunning hampers named ‘French Essence Luxury Bleu Perfume & Deodorant Gift Set for Men’ and ‘French Essence Luxury Aura Perfume & Deodorant Gift Set for Women’. These stunning gift hampers are designed to captivate the discerning tastes of both men and women.
These exclusive hampers are set to be available at the India International Trade Fair at Hall No. 12-05 and Hall No. 12 at Pragati Maidan, New Delhi. These gift baskets perfectly capture French Essence’s commitment to providing unique and memorable options for each selective person.
French Essence’s chief marketing officer (CMO), Nidhi Gupta expressed her excitement by saying, “We are thrilled to be a part of the India International Trade Fair, one of the most significant platforms for showcasing our brand’s excellence in luxury lifestyle products. With our curated gifting hampers for both men and women, we aim to provide visitors with a glimpse of the elegance, quality, and craftsmanship that French Essence is known for.”
The India International Trade Fair, held annually at Pragati Maidan, New Delhi, is a highly anticipated event that brings together businesses, entrepreneurs, and consumers from around the world. The fair serves as a crucial platform for networking, promoting brand awareness, and exploring opportunities for growth and collaboration. And the agenda of the event aligns perfectly with the objective of French Essence. The brand seeks to establish a stronger presence in the Indian market and expand its network of clientele. This trade fair represents an exciting opportunity for French Essence to connect with a diverse audience that appreciates the artistry, elegance, and timeless appeal of their products.
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
