GECs
Telemundo (US) joins Nielsen’s TV index
MUMBAI: Spanish language TV network in the US, Telemundo has entered into an agreement with Nielsen to include Telemundo in the Nielsen’s National Television Index (NTI).
Prior to this announcement, the Telemundo network only subscribed to Nielsen’s National Hispanic Television Index (NHTI), which measures only Hispanic audiences.
Telemundo president Don Browne says, “This agreement is a great step forward. The inclusion of Telemundo in NTI is a sign of the maturation of Spanish language television and a clear recognition of a robust, healthy and growing market. From now on, as marketers target their audiences, they will now have a vehicle that will transparently evaluate audience delivery in Spanish side by side with English language networks. From a consumer perspective, it’s a great day for the Hispanic consumer, as this agreement acknowledges the power of this audience by providing a more sophisticated tool to track their viewership.”
Telemundo will maintain its current subscription to NHTI until September 2007, when the National People Meter (NPM) sample, upon which NTI is based, will become the sole sample for both English-language and Spanish-language media. The NPM sample, comprised of approximately 10,000 households, is subscribed to by broadcast networks, cable networks, syndicators, advertisers and agencies across the US.
GECs
Sony PAL to air Sankat Mochan Hanuman from May 4 at 9 PM
Mythological series brings Lord Hanuman’s tale of devotion and courage back to TV
MUMBAI: Sony PAL is set to bring back the timeless mythological series Sankat Mochan Hanuman, with its premiere scheduled for May 4 at 9 PM. The show revisits the legendary journey of Lord Hanuman, offering viewers a chance to reconnect with one of Indian mythology’s most revered figures.
Centred on themes of devotion, courage and righteousness, the series traces Hanuman’s unwavering loyalty to Lord Ram and his fearless stand against evil. With its mix of dramatic storytelling and visually rich sequences, the show aims to deliver both entertainment and spiritual resonance, appealing to audiences across age groups.
The narrative unfolds as a larger-than-life saga, positioning Hanuman as the ultimate protector and a symbol of strength and selfless service. His journey, rooted in faith and duty, continues to strike a chord with viewers, making the series as relevant today as ever.
The cast features Gagan Malik as Lord Ram, Debalina Chatterjee as Sita, Nirbhay Wadhwa in the titular role, and Saurav Gurjar as Raavan. Their performances bring depth and authenticity to characters deeply embedded in Indian cultural memory.
With its return to television, the show is positioned as more than just a rerun. It taps into a renewed appetite for mythological storytelling, blending nostalgia with timeless values.
As audiences increasingly seek content that resonates beyond entertainment, ‘Sankat Mochan Hanuman’ offers a familiar yet powerful narrative, reminding viewers that stories of faith and courage never really go out of style.
