AD Agencies
Sociowash scales Mumbai operations with bigger office space
Mumbai: Leading integrated advertising agency, Sociowash, reinforced its commitment to the city that never sleeps by moving into a bigger office space in Andheri.
Founded in 2015 by Pranav Agarwal and Raghav Bagai, Sociowash, headquartered in Delhi, extended its operations to Mumbai in early 2020 with a team of five. Over the last four years, the agency’s Mumbai team has grown 20x to 100 talented professionals and has secured new business with clients like Tide, eBay, Ambi Pur, Oral-B, LEAD, Old Spice, Viacom18, and more.
The new, larger workspace offers Sociowash Mumbai the flexibility and space, to meet the needs of its growing clientele while offering the necessary infrastructure an ultra-fast-paced and collaborative work environment requires.
Sociowash co-founder Pranav Agarwal said, “We are super excited about the speed with which the team is growing and expanding in Mumbai. Moving to a dedicated space will enable our growing team to collaborate more effectively, fostering creativity and efficiency in delivering exceptional ad campaigns for our clients”
Sociowash co-founder Raghav Bagai added, “Sociowash is home to some exceptionally talented individuals who are passionate about what they do. This growing team of highly motivated and passionate individuals inspires us to achieve greater milestones and push boundaries together. The Mumbai office is a huge feat for us as it reflects a growing demand for our services and the dedication and talent of our team members. We will strive to keep moving onwards and upwards.”
AD Agencies
Prakash Nair reportedly quits Ogilvy after 23 years
One of the agency’s longest-serving leaders has moved on, with his next destination still unknown
MUMBAI: After more than two decades at one address, Prakash Nair has left the building. The president and head of office, north at Ogilvy has moved on from the agency, according to highly placed industry sources. His next move remains unknown. Ogilvy did not respond to requests for comment.
Nair spent over 23 years at the agency, making him one of its longest-serving senior figures. He was elevated to lead the Gurugram office in April 2022, a role that put him at the helm of Ogilvy’s northern operations at a time of considerable churn across the advertising industry.
Before taking charge in the capital, Nair served as associate president at Ogilvy Mumbai, where he worked on some of the agency’s most prized accounts, including Mondelez, Tata Motors, and BP Castrol. Over the years, he built a reputation for driving modern, integrated, and award-winning work, the kind that wins metals at Cannes and keeps clients from straying.
His departure was marked in style. A farewell gathering was held in Delhi, attended by senior figures from across the advertising fraternity, a signal of the regard in which Nair is held in an industry that does not always pause to say goodbye properly.
Where he goes next is the question the industry is now asking. After 23 years at one of the world’s most storied agencies, the answer, when it comes, will be worth watching.
