MAM
Endemol sets up shop in Poland
MUMBAI: After setting shop in India, Endemol has now entered Poland. The company has started operating as a fully independent TV production company named Endemol Polska.
Endemol Polska will be 100 per cent owned by Endemol.
Endemol previously operated in Poland as Endemol-Neovision, which was a joint venture with ITI group. The partnership produced content exclusively for ITI-owned broadcaster TVN and generated a number of local hits including Big Brother (Wielki Brat), Who Wants to be a Millionaire (Milionerzy), and Those Where The Days (To Bylo Grane).
Endemol Polska will be headed by a new managing director following the departure of Sylweriusz Rudolf. The company will announce the appointment of the new MD in due course.
Endemol Polska’s launch announcement follows a deal struck in November 2005 in which Endemol agreed to buy ITI’s 50 per cent share in Endemol-Neovision.
The move allows Endemol to broaden its position in the Polish television market by creating and producing content for all broadcasters in the territory.
Apart from rolling out international hits from Endemol’s format catalogue, Endemol Polska will also provide tailored content for the Polish market. This includes locally developed formats such as Eureko, ja to wiem! (Junior Knowledge Knockout) and Polsat’s What About This Poland (Co Z Ta Polska).
Polsat has also re-commissioned Endemol’s global blockbuster Deal Or No Deal (Grasz Czy Nie Grasz), which is scheduled for broadcast in March 2006.
MAM
G-Shock launches GA-2100CM series with camouflage design
New sand and grey variants priced at Rs 10,995 each in India.
MUMBAI: Time just got a little more tactical and a lot more stylish. G-Shock has unveiled the GA-2100CM series, a fresh update to its popular GA-2100 line, bringing a camouflage twist to one of its most recognisable silhouettes. For the first time in the 2100 series, the watches feature G-Shock’s original camouflage pattern, subtly embedding the brand’s signature ‘G’ motif into the design. The move signals a shift towards more design-led storytelling, blending rugged functionality with fashion-forward detailing.
The new series introduces two colour variants sand (GA-2100CM-5A) and grey (GA-2100CM-8A) extending the model’s appeal across both streetwear and outdoor-inspired aesthetics. Built around the brand’s signature octagonal bezel and hybrid analogue-digital display, the watches retain a clean, modern look while adding layered visual depth.
Under the hood, the GA-2100CM continues to lean on performance. It features the Carbon Core Guard structure for durability, while maintaining a slim, lightweight profile suited for everyday wear. Functional elements include world time across 31 time zones, a 1/100-second stopwatch, countdown timer, LED light and 200-metre water resistance.
In line with evolving material choices, select components use bio-based resin, pointing to a gradual shift towards more sustainable design without compromising on toughness.
Priced at Rs 10,995, the GA-2100CM series is available across Casio India stores and online platforms.
As watch brands continue to balance utility with identity, G-Shock’s latest drop makes its intent clear, durability may be the legacy, but design is the new frontier.
