iWorld
Snapchat and Oppo partner for lock screen shortcut and Snap map widget in ColorOS 14!
Mumbai: Snap Inc., in partnership with OPPO, has unveiled two exciting features in the upcoming ColorOS 14 release. Users can open the Snapchat camera directly from the lock screen, allowing them to seamlessly connect to Snapchat without the hassle of unlocking the phone and navigating through the home screen. Additionally, OPPO’s Shelf Card (that houses global search) will feature a Snap Map widget. Tailored for camera lovers, these features are available on OPPO devices powered by ColorOS 14 in India starting today.
Snapchat icon as a lock screen shortcut
This latest feature allows users to easily set the Snapchat icon as a lock screen shortcut, located at the bottom left of the screen. With this feature, accessing the Snapchat camera becomes easy. This feature is especially convenient for those who love to quickly capture and share their moments with friends.
Snap Map Widget on OPPO’s Shelf Card
Users can now add a Snap Map widget to Oppo’s Shelf Card, a versatile feature of the ColorOS. This widget allows users to conveniently pin a friend’s location, view their latest Snaps and activities and is easily accessible with a simple swipe-down from anywhere in the OS. With this integration, Snapchat becomes one of the first third-party apps to directly integrate into the Shelf Card.
“Our partnership with Snapchat marks a new exploration into the possibilities of smartphone operating systems,” said OPPOColorOS senior product manager Haizhou Zhu. “By integrating smart, human-centric features crafted alongside our partners, we are offering a smarter and smoother operating system, enabling users to immerse themselves more deeply in the customized Snapchat experience, along with other beloved features on their OPPO devices.”
Snap Inc. director of OEM partnerships Juan David Borrero said, “Our collaboration with OPPO reflects our commitment to building user-friendly experiences. These new features are tailored for our Indian users, who enjoy using the camera to express themselves visually with their friends and family. We can’t wait to see how these additions will elevate their everyday smartphone experience!”
How to set up these new features:
Lock Screen Shortcut: Go to Settings/ select ‘Lock Screen’/ choose the option to add shortcuts / Select Snapchat to place it on the lock screen
Snap Map Widget on Oppo’s shelf card: Swipe down to access the Shelf/ Choose “Add Widget”/ Select Snap Map to pin a friend’s location for easy access
This latest update is a part of the ongoing partnership between OPPO and Snapchat, which has already witnessed numerous collaborative efforts, such as app preloads, Camera Capability Framework integrations, and Bitmoji Always On Display (AOD) integration, further enriching India’s passion for innovative camera experiences.
*Disclaimer on images: The images shown here are indicative only. If there is inconsistency between the image and the actual product, the actual product shall govern.
iWorld
Tata Play Binge adds Pocket Films to micro drama platform Shots
Over 210 micro dramas and 220 hours of content strengthen short form play
MUMBAI: Short stories are getting shorter and sharper. Tata Play Binge is doubling down on snackable storytelling, adding Pocket Films to its micro-drama hub Shots as it looks to capture India’s fast-growing appetite for quick-consumption content. The move expands Shots into a deeper, more diverse catalogue, now featuring over 210 micro-dramas and 220 hours of short-format programming across genres such as action, drama and thriller. The content spans Hindi and key regional languages, reflecting the increasingly local yet mobile-first nature of viewing habits.
Pocket Films brings with it a library of emotionally driven, culturally rooted narratives, including micro-dramas like Chaturanga, Vidushi, Maasa, Silent Cycle and Pilibhit, alongside short films such as Lock-up, Dubki and The Disguise. The addition builds on existing partnerships with Bullet and Stage, strengthening Shots as a one-stop destination for bite-sized storytelling.
Designed for vertical viewing, the platform leans into scroll-friendly interfaces, auto-play sequencing and seamless discovery mirroring the habits of always-on, digital-first audiences. The content remains ad-supported and is available within the Tata Play Binge app at no additional cost.
The integration also sits within a broader aggregation strategy. Tata Play Binge currently offers access to 30 plus OTT services including Prime Video, JioHotstar, Zee5 and Apple TV+ through a single subscription and interface, aiming to simplify fragmented streaming consumption.
As platforms race to keep up with shrinking attention spans, Tata Play Binge’s bet is straightforward: when stories get shorter, the catalogue needs to get bigger and faster.
