GECs
Siti channel dons a new, improved look
MUMBAI: From 24 February Entertainment Ka Naya Funda, Interesting! is Siti Channel’s new catch line. Siti, which “upgraded” from a cable channel to a satellite channel last year, is targeting both youth & family audiences with its brand new look.
Zee Telefilms had converted Siti to a satellite-delivered channel with the intent to expand its reach by setting up affiliates across the country.
The format with new improved graphics & packaging, would provide a fresh looking Siti Channel to viewers, a company statement says.
The channel will now address the aspirational values of non- metro cities and the smaller townships along with viewers in Sec B, C and D in metro cities. The channel has something for each and everyone in the family. Specific time bands have been created, focusing on different age groups – morning for the old, early afternoon for the women, evenings for the youth and more with focus on weekend entertainment for the entire family.
Siti head Gaurav Goel said, “The business logic for getting into an already crowded genre is simple. This is the largest genre in TV viewership pie and accounts for more than 50 per cent share in viewership. Recent success of second level of general entertainment is a live example of latent demand in this genre and is still the most viable genre to venture into. We intend to provide wholesome entertainment to our viewers and break away from cliché of sticking to one particular flavor like humour or newsy content.”
Movies will be packaged and presented in a very unique and “interesting” format according to the target group.
The sources in the company are confident that viewers that will sample the channel will definitely come back for more. With the same concept they have targeted their logo with a tag line saying “Interesting”, hoping to get the audience to try them out.
Siti has been launched with a multi media campaign across targeted markets and an extensive communication campaign positioned around its new tag line.
Launched after consolidating the independent cable operators in 1994, Siti channel was the first organized cable channel of the country. It started as a community channel, relaying movies and local content. Then, the main objective for this city specific channel was to provide city specific programming and content.
GECs
Asianet Television Awards 2026 celebrates women power in Malayalam TV
“She is the Colour” theme honours icons as ceremony airs on March 14 and 15 at 7 PM.
MUMBAI: If television lights up living rooms, this year Asianet decided to let women provide the colour. The Asianet Television Awards 2026 turned the spotlight firmly on women empowerment with the theme “She is the Colour”, celebrating the strength, resilience and achievements of women who continue to shape society and the Malayalam entertainment industry.
The ceremony honoured several distinguished personalities whose journeys have left a lasting cultural imprint. Among them was legendary playback singer Vimala Varma, widely recognised as the first Malayalam playback singer. The evening also paid tribute to Padma Shri awardees Devaki Amma and Vimala Menon for their exceptional contributions in their respective fields.
Leading women from the Malayalam film industry were also recognised during the event, including actor Shweta Menon, who currently serves as president of the Association of Malayalam Movie Artists, and National Award winning actor Surabhi Lakshmi.
The awards ceremony brought together a glittering lineup of actors and industry figures, including Jayasurya, Vijay Babu, Asha Sarath, Lena, Esther Anil, Anumol, Akhila Bhargavan, Sarayu Mohan, Prajod Kalabhavan, Gayathri Suresh, Sabumon Abdusamad, Swasika, Tini Tom, Sijoy Varghese, Kailash, Veena Nandakumar, Sabareesh Varma, Ansiba Hassan and Dinesh Prabhakar. Kishan Kumar, executive vice president Malayalam at JioStar, was also present at the event.
Beyond individual recognitions, the awards celebrated excellence across Malayalam television, acknowledging artists and technicians whose work continues to drive the industry forward.
The evening also offered plenty of spectacle, with elaborate dance performances, stunt acts and comedy skits performed by popular television and film personalities, turning the ceremony into a full fledged entertainment showcase.
Viewers will get to watch the celebrations when the Asianet Television Awards 2026 air on Asianet on March 14 and 15, Saturday and Sunday, from 7 pm onwards, bringing the star studded tribute to homes across Kerala and beyond.
