iWorld
Public App adds a personalised touch to festive wishing this Diwali
Mumbai: Public App recently concluded its vibrant Diwali campaign, spreading joy and creativity among users across the nation. The interactive campaign, designed to celebrate the Festival of Lights, allowed users to design their rangolis and send personalized cards adorned with either their names or the receiver’s name, adding a special touch to the festive greetings.
In this interactive initiative, Public App incorporated a multilingual approach, making the campaign accessible and inclusive to users from diverse linguistic backgrounds across India. The aim for the Diwali campaign was engaging users in a celebration of creativity, cultural and lingual diversity. Participants were invited to showcase their artistic choices by choosing from different rangolis designs and colour combinations directly within the app. The interactive campaign, designed to celebrate the Festival of Lights, allowed users to design their rangolis and send personalized cards in their own languages adorned with either their names or the receiver’s name, adding a special touch to the festive greetings.
Public App vice president marketing Anya Luthra said, “Personalisation was at the heart of our Diwali campaign. Allowing users to not only design their rangolis but also send personalised cards with a name of choice added a special touch to the festivities. It was heartening to see our users embrace these features and create unique, memorable moments with their loved ones. Furthermore, the inclusion of multiple Indian languages in the campaign aimed to make the celebration even more accessible, ensuring that users across the nation could participate in a language that resonates with them, truly reflecting the cultural diversity of our incredible country.”
Public App continues to be a front-runner in connecting communities and celebrating cultural diversity through innovative campaigns and features. The Diwali campaign stands as a testament to the platform’s dedication to creating memorable and meaningful experiences for its users.
iWorld
Meta showcases Ray-Ban Meta AI glasses at Lakmé Fashion Week
Wearable AI brings hands-free creativity to India’s biggest fashion stage.
MUMBAI: Meta just put its Ray-Ban glasses on the runway because when fashion meets AI, even the front row wants to strike a pose without lifting a finger. Meta showcased its latest Ray-Ban Meta AI glasses at Lakmé Fashion Week, India’s most influential cultural and fashion platform, blending wearable technology with high-fashion storytelling in a seamless, hands-free experience.
The highlight was the Ray-Ban Meta Red Chairs integration, placing the smart glasses at prime front-row vantage points. Select creators, including Mohak Narang, Vishal Pandey, Aastha Shah, Rohit Khandelwal, Sanket Mehta, Manav & Unnati, and Sufi Motiwala, captured runway moments in real time, offering audiences a unique first-person perspective of the shows.
Beyond the catwalk, Meta hosted an exclusive dinner with leading designers such as Falguni and Shane Peacock, David Abraham and Rakesh Thakore, and Amit Gupta, allowing the fashion community to experience the glasses firsthand. An interactive “Strike a Pose with Ray-Ban Meta glasses” installation let attendees simply say “Hey Meta, take a picture” to capture high-resolution images that were instantly transformed into stylised, high-fashion magazine covers.
Meta vice president & head og India and South East Asia Sandhya Devanathan said, “Lakmé Fashion Week is a powerful national moment that continues to shape India’s fashion landscape. Bringing Ray-Ban Meta AI glasses into this space enabled creators to capture and share experiences in real time, unlocking new possibilities for creative expression.”
The collaboration underscores Meta’s push to make its technologies more accessible and relevant to India’s growing creator and fashion ecosystem, demonstrating how wearable AI can enhance storytelling and become an integral part of cultural moments.
In the glamorous chaos of Lakmé Fashion Week, where every look is carefully curated, Meta quietly reminded everyone that the future of style might just be hands-free letting creators see, capture and create without ever missing a beat (or a pose).
