MAM
PVR INOX Passport hits 20,000 subscribers within weeks of launch
Mumbai: PVR INOX Ltd, India’s leading multiplex chain, today announced that it has achieved the milestone of 20,000 subscriptions of its weekday movie plan, PVR INOX Passport. The milestone marks the completion of sale of the inaugural batch of 20,000 subscriptions. Remarkably, within few weeks of its launch, PVR INOX Passport has witnessed an extraordinary success in the cinema industry. The response to this pioneering program has been overwhelmingly positive, evident by the rapid sale of 20,000 Passports shortly after its grand unveiling. Designed to provide cinephiles with an unparalleled cinematic journey and affordable access to their beloved films, the Passport has swiftly become a phenomenon in the cinema industry
Taking note of this new venture’s success, the brand is already in process of creating a new version of Passport post a careful study of its recent launch and the consumer response. This evolution is not just informed by the valuable insights garnered from consumer behaviour, but also usage patterns observed during the initial phase and the consumer feedback during the process.
Reflecting on the resounding success of the PVR Passport, PVR INOX Ltd co-CEO Gautam Dutta expressed his elation, stating, “We are delighted with the overwhelming response generated during the first phase rollout of 20,000 Passport subscriptions. Our initiative, driven by a commitment to providing an affordable and enriching cinematic experience for all, resonates with movie lovers across India. We are certain that the innovative program will help us add more movie lovers to our fold, and enhance our bond with the movie lovers in our country. We are taking notes of the customer’s like and dislikes on the product and are eager to unveil a more refined iteration of the Passport in the upcoming phase.”
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
