Kids
Hungama TV organises ‘Fireman Sam Saftey Show’ for Mumbai kids
MUMBAI: Hungama TV has initiated a Fireman Sam Safety show, which is a live experience programme planned to educate and entertain kids all across Mumbai in almost 23 schools, with the help of the Mumbai fire Brigade department. Fire Man Sam is a popular show aired from Monday to Friday on the channel at 1.30 pm.
Hungama TV hopes to transcend the popularity of the show into awareness about necessary precautions to be undertaken while handling fire.
Fireman Sam Safety Shows at schools kick started at the beginning of this month at Don Bosco School, Matunga, Podar School, Santacruz and Campion School, Colaba where more than 1400 kids actively participating in this awareness programme and will go on until the end of the month. The highlight of the show is the enthusiastic drill on safety management performed by the local fire department.
All students are gathered at a common area resembling a fire station replete with safety symbols like fire extinguisher, water bucket, sand bucket etc. An A/V on Fireman Sam sets the tone of the session which is taken forward by Sam’s local friend – our friendly neighborhood fire official who doles out safety guidelines to everyone. A quiz is followed to reinforce the key information amongst the students and prizes given out. Every student attending the drill also takes away exciting goodies consisting safety tips.
”This school contact programme activity not only aims at imparting Safety guidelines to young kids but also discarding any kind of fear regarding fire. Through this initiative, Hungama TV in its colourful and attractive way takes steps in the direction of educating and driving awareness around certain domestic issues where kids can be exposed to thereby enabling them to become independent and self-confident,” said UTV senior vice president marketing and communications Siddharth Roy Kapur.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
