News Broadcasting
FremantleMedia’s Carter to give keynote at MipTV
MUMBAI: MipTV will kick off in Cannes on 3 April. Day one will see sessions on interactive TV, the future of branding and product integration in a changing world, strategies for digital media in the world of television. The keynote speech will be delivered by FremantleMedia chief creative officer new platforms Gary Carter.
In this age of increased democratisation of media, where consumers are getting their hands on both the tools of production and distribution, what does the “digital future” actually mean for content creators and active audiences? Carter, in his keynote address titled ‘Whose TV is it anyway?’ will provide a vision about creating collaborative creative relationships between the consumers and professional producers around content.
The Digital Media Strategies Workshop, organised with Interactive Rights Management will be held on 3 April and will highlight strategies for digital media in the television arena. The workshop will aim to demonstrate to broadcasters and producers how to embrace digital platforms and interactivity. It will also delve on areas such as the role interactivity and new digital platforms play in programme development, the kind programmes that lend themselves to interactivity and how can one take advantage of them for generating new revenue streams?
This will be followed by the Digital Distribution Showcase keynote by Microsoft senior director Erik Huggers, who will throw light on how digital media technologies can create new business opportunities for the media industry.
Post this, World Screen editor Anna Carugati is slated to moderate The Future of Branding and Product Integration in a Changing World. This has been organised with Reveille and the Branded Content Marketing Association. The speakers include ProSiebenSat 1 Media – Germany director corporate development Jan David Frouman, FremantleMedia Licensing Worldwide, Americas – USA executive vice president Olivier Gers, Cisco Systems – UK head of media partnerships Simon Jacobson, Two Degrees Ventures LLC. – USA principal Mitch Kanner, Freud Communications – UK vice chairman Kris Thykier and Ford Motor Company – USA senior advisor – global brand entertainment – Al Uzielli.
The panel will look at how advertising, product placement and branding must adapt to the world of DVRs.
Another session titled strategies for digital media in the world of television… or is it the other way around?, will have case studies and audience participation. The speakers include Interactive Rights Management Limited – UK creative and commercial director Valérie Bozzetto, Interactive Rights Management Limited – UK business development director Megan Goodwin-Patel and Interactive Rights Management Limited – UK managing director Bruce Vandenberg.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
