Ad Campaigns
FlyBoo Holidays unveils new TVC starring brand ambassador PV Sindhu
Mumbai: FlyBoo Holidays, a rapidly growing player in the Indian travel industry, is thrilled to unveil its latest television commercial (TVC) featuring its esteemed brand ambassador, PV Sindhu. This captivating TVC marks the first instalment in a two-part series, and it’s all about the mascot, Boo the flamingo, who’s got PV Sindhu’s back throughout her busy schedule and travel adventures.
In this inaugural campaign, PV Sindhu’s globetrotting journey takes her from Indonesia to Denmark, India, China, and all the way to the Maldives. Despite the vast distances, her travels have been smooth and stress-free, courtesy of Boo – the unwavering mascot offering constant support. The concept of Boo as a dependable mascot providing support throughout Sindhu’s travels conveys the reliability and assistance offered by FlyBoo Holidays. The commercial further embodies the promise: “Just pack your bags, FlyBoo got your back,” encapsulating the idea of seamless support for travellers, reinforcing the company’s commitment to ensuring a stress-free and enjoyable experience.
Crafted by the creative minds at PAD, the TVC captures the essence of PV Sindhu’s travels and the unwavering assistance she receives from Boo. The mascot adds an exclusive personal dimension to travelling by providing customized advice and solutions tailored to each traveller’s needs.
Flyboo Holidays Pvt Ltd. director and co-founder Marri Shashank Reddy stated, “We’re excited to commence this transformative journey with PAD. The Campaign is a testament to redefining travel experiences. Through a blend of creativity and technology, we aim to leave a lasting mark on the travel industry. By nurturing meaningful connections with our customers, we confidently position ourselves as pioneers in travel solutions.”
PAD, co-founder and creative director Vivek Reddy remarked, “At PAD, we are overjoyed to be selected as FlyBoo’s strategic partner. This partnership not only ignites our creative passions but also empowers us to craft campaigns that will genuinely captivate and deeply resonate with their audience. We eagerly anticipate introducing innovative ideas and delivering compelling campaigns to enhance the flying solutions landscape.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
