News Broadcasting
NBC offers entertainment at gas stations
MUMBAI: The media landscape is changing and how! The NBC Universal Television Stations group and VST Media Network are partnering to grab eyeballs at the gas pumps. It will deliver customized local news, weather, sports and entertainment video and headlines to on-pump screens at gas stations on daylight-viewable 17-inch screens with stereo speakers.
The deal will deliver programming to 17 Shell gas stations in Los Angeles, but by year’s end, VST plans to have 500 stations in L.A., San Francisco and San Diego. VST will also add screens at other gas stations across the country in markets with NBC O&O’s.The terms of the deal were not disclosed.
Programming is in three-minute bursts, which are activated when pumping begins. That duration was determined to be the average amount of time people spend filling up their gas. “Not to sound too corny, but as you’re filling your tank, we’re filling your mind,” said NBC Universal Television Stations digital media and strategic marketing evp Ric Harris.
The programming, which will be updated twice daily, will come from local newscasts at the NBC stations in each market, and will be coordinated through NBC’s KNTV in San Francisco.
The programming is also a vehicle for 15-second ads, which will run between breaks. State Farm Insurance and Tropicana are on board as initial advertisers. The ads try to entice gas pumpers to enter mini-marts. State Farm, which is advertising its car insurance with an ad that compares the high price of gas with the premiums the company’s competitors charge. “It’s utilizing a car moment to bring up car insurance,” said State Farm assistant vp for advertising Mark Gibson.
According to NBC Universal, each participating gas station averages at least 20,000 pump visits per month
News Broadcasting
Kamlesh Singh receives Haldi Ghati Award from MMCF
India Today Group editor honoured for three decades of journalism at Udaipur ceremony.
MUMBAI- Kamlesh Singh just turned a lifetime of sharp words into a shiny shield because when journalism wakes up a society, even the Maharana of Mewar wants to pin a medal on it.
The Maharana of Mewar Charitable Foundation (MMCF) conferred its prestigious Haldi Ghati Award on Kamlesh Singh, a senior editor at the India Today Group, during a ceremony in Udaipur on 15 March 2026. The national award, instituted in 1981-82, recognises “work of permanent value that initiates an awakening in society through the medium of journalism.”
Singh, who leads several editorial initiatives including Aaj Tak Radio, the Teen Taal community and The Lallantop, was presented the honour by Lakshyaraj Singh Mewar, Managing Trustee of MMCF. The citation highlighted his three decades of contributions to Indian media, innovations in digital journalism, mentoring young reporters, and his popular podcast persona “Tau” on Teen Taal, which fosters thoughtful public discourse.
The Haldi Ghati Award, named after the historic Battle of Haldighati symbolising valour and resilience, is one of four national awards given annually by MMCF. Past recipients include Tavleen Singh, Piyush Pandey and Raj Chengappa.
Other honourees this year included Padma Vibhushan Pt Hari Prasad Chaurasia, Vedamurti Devvrat Rekhe, Treeman of India Marimuthu Yoganathan, Vir Chakra Capt Rizwan Malik, and US-based researcher Molly Emma Aitken, who received the Colonel James Tod Award for contributions to understanding Mewar’s spirit and values.
In an era where headlines often shout louder than substance, the MMCF quietly reminded everyone that real journalism isn’t about noise, it’s about the quiet, persistent work that stirs society awake, one thoughtful story at a time.
