GECs
Asian VOD broadcaster Anytime signs distribution deal in Taiwan
MUMBAI: The Asian video on demand (VOD) channel Anytime has reached a distribution deal in Taiwan with the interactive broadband platform TDMC.
TDMC TV chairman Zhong Zhen says, “The deal gives TDMC TV customers a variety of content from the Hollywood studios over a secure ADSL broadband connection to a set-top box. The channel launches in Taiwan this month.
“Anytime has output deals with more Hollywood studios and Asian content creators than any other video on-demand channel. The new Anytime channel on TDMC TV will give viewers in Taiwan easy access to the most popular, up-to-date entertainment, when they want it.”
The Singapore-based Anytime has existing carriage deals in Australia, Hong Kong, Taiwan and Thailand, and the rights to license into 14 territories in Asia Pacific. Shareholders include CPE Holdings (Sony), Fox Media Services, Warner Bros. Entertainment, YTC Group, the Macquarie Bank Group and US based Coote/Hayes Productions.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
