GECs
Discovery US creates a travel division
MUMBAI: Discovery in the US has created a new integrated travel media business called Discovery Travel Media. This new department will include the Travel Channel, online assets including www.travelchannel.com, the recently announced broadband offering, Travel Channel Beyond as well as Video-on-Demand (VOD) and mobile platforms.
Discovery Travel Media is the company’s first business unit that combines all of the company’s assets related to a single category into a vertically integrated organisational structure.
Discovery US president and CEO Judith McHale says, “Discovery Travel Media will better target audiences who are spending more and more time online. This segment is growing rapidly, and is currently underserved. Research shows Discovery and its related assets outpace other media brands for trusted travel information, and Discovery Travel Media is well positioned to provide travelers with the information and services they want and need.
“Unlike other media companies that have created separate digital divisions, Discovery Travel Media will allow for more integration, flexibility and innovation from combining our existing businesses with new multiplatform opportunities in the travel space.”
Pat Younge, who is currently Travel Channel executive VP and GM will become full business manager for Discovery Travel Media.
Younge says, “The Travel Channel is now in more than 84 million US cable homes, so to be able to systematically leverage our unequalled travel video archive across a range of high growth media platforms affords us the opportunity to further build brand awareness and develop new revenue drivers.
“In the coming months we will be aggressively exploring partnerships with a range of major travel-service aggregators, as well as acquisitions of aligned businesses, as we build out the assets of Discovery Travel Media.”
The Travel Channel claims to target people who want to experience their world, immerse themselves in new cultures and escape from the day-to-day grind of everyday life.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
