MAM
PubScale expands in Vietnam gaming market, aims for deeper partnerships
Mumbai: PubScale, an adtech platform with over a decade of industry experience, proudly announces its strategic expansion into the thriving gaming market of Vietnam. With an eye toward further market deepening and broadening its partnerships, PubScale is set to transform the gaming landscape in the region.
Vietnam’s gaming industry has witnessed remarkable growth in recent years, attracting both local and global gaming app publishers. PubScale’s entrance into this dynamic market signifies a significant milestone, offering innovative solutions to empower publishers to optimise their app revenue efficiently.
One of PubScale’s standout features is its in-game ‘Immersive Ads’, a novel solution that has captured the attention of publishers and gamers alike. This feature simplifies the integration of ad placements into games, providing a seamless experience for players while unlocking a lucrative revenue stream for publishers through a simple drag-and-drop integration process. Further, this immersive ad offering distinguishes itself by effortlessly running programmatic demand via Google and other partners.
PubScale has already collaborated with multiple gaming publishers in Vietnam like, Amanotes, Monster Studio, Puzzle Studio and Mirai Studio to name a few, adding substantial value to their monetization stack. By partnering with key players in the industry, PubScale aims to elevate the gaming experience and equip publishers with the tools necessary to thrive in a fiercely competitive market.
PubScale and GreedyGame founder and CEO Arpit Jain remarked, “Vietnam is a significant global market that produces high-quality games. Our recent engagement with Vietnamese gaming publishers has highlighted the potential of the market and the value that PubScale can add. We are thrilled to witness PubScale’s impact on the burgeoning gaming market of Vietnam.”
Beyond its pioneering Immersive Ads, PubScale offers yield optimization with Google Ad Manager (GAM), leveraging high-quality demand. Furthermore, PubScale extends its comprehensive suite of services to include efficient user acquisition strategies tailored for global apps.
Committed to fostering successful partnerships, PubScale’s expansion in Vietnam promises an exciting future for gaming app publishers and the gaming community at large. PubScale invites all interested parties to explore this innovative platform and join the company in reshaping the landscape of mobile gaming advertising.
PubScale, a product of GreedyGame (Google channel partner for over five years), is headquartered in the United States and India.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
