Kids
Disney’s ‘Chronicles of Narnia’ launches on DVD
MUMBAI: Chronicles of Narnia: The Lion, The Witch and the Wardrobe is out on Excel Home Videos DVDs this summer. Winner of 13 awards and nominated 40 times, the movie was the highest grosser worldwide in recent times.
Based on C.S. Lewis’ timeless adventure, the DVD is packed with added features like fun facts on Narnia, bloopers on the sets and making of the movie. The DVD has options for Hindi and English audio tracks. Other regional language editions will also be launched shortly.
The movie’s popularity across the globe reverberated extensively during the theatrical launch in India with dubbed versions in several Indian languages, ahead of many Hindi and regional movies. The movie was among the top three movies in India, topping the list in the south ahead of regional movies for several weeks.
The Walt Disney Company India managing director Rajat Jain said, “With our range of world-class business assets and the productive working relationships we’ve developed, India represents excellent opportunities to create meaningful and across-the-board presence. Our Home Entertainment business in the country through local partnership with Excel Home Videos represents long term growth potential as more and more consumers are being exposed to Disney hallmark quality entertainment.”
Excel Home Videos managing director M N Kapasi added, “Considering the huge theatrical response, the positive reaction from retail and the impending summer vacations, we have doubled the number of DVDs to be released, making it the largest release in recent times. The huge retail penetration Excel enjoys in the country, with DVDs sold out from local stationery and general stores to premium book stores and malls further justify the magnitude of the release. The DVD is a value product with its inbuilt language selection feature (English, Hindi) enabling the viewer to watch the Movie in the language of his choice.”
The DVD launch will be bolstered with an exciting pan-India contest on Disney Channel, promotion on Disney Channel India website and several on ground events. Kids buy the DVD and avail a chance to win wardrobes full of Disney goodies and other prizes.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
