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Miditech inks deal with Strix Television for 40 shows

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MUMBAI: Until now it was the mighty broadcaster who was going out and acquiring rights to international formats and then roping in a production house to localise the show. But now the tables seem to have turned with Miditech signing a production and licensing deal with Strix Television AB, which are the format owners of shows like Survivor amongst others.

As per the terms of this deal, Miditech will have exclusive Indian licensing and production rights to the entire Strix format catalogue in India, which tot up to 40 odd shows.

This deal, Miditech CEO Nikhil Alva believes, will open up new revenue streams for the production house from areas like mobile telephony, licensing and merchandising.
“The tie up will let Miditech localise the formats – a key factor that contributes to the success of international shows in an Indian context. And a lot of the shows in Strix’s catalogue are what the next step in reality programming in the country is. It will also let us offer products in cost effective packages to broadcasters. Products that have a proven track records in many countries worldwide,” Alva added.

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However Alva refused to divulge the terms of the deal or the cost of acquiring the format rights. “We have taken over their catalog of shows to localize in India. There is a financial arrangement between us but it is a complicated one, which involves down payment, license fees, etc and I won’t be able to divulge any numbers,” he said.

Some of the shows that Strix has are Ruth 66, Paradise Lost, Floor Filler, 24th, The Farm, The Bar, Expedition Robinson, Casino, Backtrack, Kerrys Getting Married, The Control Commission, Insider, Solidarity, Club Goa, Harem, A Chef in the Family, Fat Resort, Tearing Down the House, No Smoking, Fame Factory, Villa medusa, 24 Hours, Class of 07, My Best Friend, Zoo Kitchen, Home Delivery, Did you get it?, I O U, Showdown, Mother & Daughter, Revenge.Com, Sybarite and Fight Club.

Strix CEO Robert Aschberg added, “We are delighted to enter into a fruitful and long-term alliance with Miditech since we have seen demand for Strix formats increase exponentially in India over the last few months. Miditech is a perfect fit for Strix with its great ability to produce high-quality programming for the Indian audiences and we are confident that Strix’ catalogue will suit the Indian TV market splendidly.”

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The deal with Strix will also give Miditech an access to Strix’s clients in the international market. “We will be able to market our own shows that we have made here to the international market via Strix. That will increase our presence internationally. We will also be producing pilots jointly with Strix and working with each others’ ideation teams in order to bring out new formats,” Alva added.

Some of the shows that Miditech has done recently are Indian Idol, Fame Gurukul, Deal or No Deal, Dance Dance, Playhouse Disney, MTV Bajoed! and MTV Roadies. It is also in the process of producing Galli Galli Sim Sim – the Indian version of Sesame Street for Cartoon Network and Pogo and Extreme Makeover for Sony Entertainment Television (SET) India.

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News Broadcasting

Rising Bharat Summit 2026 spotlights India’s global ascent

PM Modi keynotes two-day event with ministers, diplomats and icons in New Delhi.

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MUMBAI: India didn’t just host a summit, it threw a coming-out party for a nation ready to own the global stage. The News18 Rising Bharat Summit 2026, held on 27–28 February in New Delhi, emerged as a high-octane platform for ideas, vision and strategic dialogue, uniting national leadership, global policymakers, industry titans, defence strategists and cultural icons under the theme “Strength Within”.

Prime minister Narendra Modi set the tone with a keynote that framed India’s resurgence as a reclaiming of lost potential built over generations. “In previous industrial revolutions, India and the Global South were merely followers,” he said. “But in the era of Artificial Intelligence, India is a partner in decisions and shaping them.” He highlighted the country’s thriving AI startup ecosystem and the recent AI Impact Summit attended by over 100 nations.

Union minister Piyush Goyal (Commerce & Industry) stressed India’s readiness to scale exports and deepen manufacturing, while Ashwini Vaishnaw (Railways, I&B, Electronics & IT) positioned technology and infrastructure as twin engines of growth, especially in AI and digital trust. Jyotiraditya Scindia (Communications & North East Development) revealed India’s ambition to lead in 6G through the Bharat 6G Alliance and partnerships with over 30 countries.

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Global voices added depth: former Singapore Foreign Minister George Yeo called India’s development “self-sustaining” and strategically vital; ex-UK Chief of Defence Staff General Sir Nick Carter asserted India deserves a seat at the great powers’ table; and former US Commerce Secretary Carlos M. Gutierrez joined ambassadors from Norway, Germany and Sweden in discussions on geopolitical realignment, sustainability and defence preparedness.

Other speakers included veteran investor Ramesh Damani, World Gold Council CEO David Tait, Vianai Systems founder Dr Vishal Sikka, DeepTech Bharat Foundation co-founder Shashi Shekhar Vempati, defence experts Rajesh Kumar Singh, Sunil Ambekar, Patrick McGee, Tom Cooper and Adrian Fontanellaz, plus cultural and sporting icons Kangana Ranaut, Saina Nehwal, PR Sreejesh, Mohammed Shami, Yuzvendra Chahal, Mithali Raj, Anil Kapoor and Yami Gautam.

The summit was supported by Jio Financial Services (Presenting Partner), Phonepe and DS Group (Co-Presenting Partners), Pernod Ricard India and Kia Seltos (Powered By & Driven By), state governments of Uttar Pradesh, Chhattisgarh and Uttarakhand (State Partners), and associate partners including NSE, M3M Foundation and Reliance Industries.

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Broadcast live across News18 Network, CNBC-TV18 and CNBC Awaaz, the event reinforced India’s image as a confident democracy and emerging global power proving that when strength comes from within, the world can’t help but watch.

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